Monthly Archives: March 2015
There have been 100’s of Conferences around Social Media and Branding. And to make it more interesting there have been CXO’s who were part of those panels, keynote speakers and so on. Lot of discussions, advice, and caution was set around various topics related to Social Media. Finally the Fad of Social is over, now it’s time to walk the talk. This helped me to come up with the biggest CXO LinkedIn Study.
No Jargon, No Gyan. Just wanted to find out if CXO’s are Managing or Ignoring Social Branding!!
200 CXO’s from diverse companies, spanning in size from startups to Fortune 500 companies were the base for this study. LinkedIn was the preferred channel for this study for the obvious reason. You would not find any of these CXO’s on Naukri or Monster.com. LinkedIn is the new classier networking site that is the first preference of CXO’s to have their profile on.
Does it mean that they are looking for a change!!! Well if they are not actively looking for change, but recruiters are surely looking for them. There is no doubt that this is a great place for professionals to connect and network. There is also a large section of candidates that are looking at LinkedIn profiles of such Leaders, of managers that they would be working with. Hence its even more important for these CXO’s to give the right message. To represent their company on Social Channels.
Their LinkedIn Profiles were studied and the following key points were included in this study:
– Do they have a LinkedIn Premium Profile!!
– Have they included their companies Website / Careers Website!!
– Have they synced / shared their Twitter Handle!!!
– Did these CXO’s include their companies Video / PDF on their Profile!!
– Do they follow their own company page on LinkedIn!!
– Have they included their Blog on LinkedIn Profile!! Do they Blog!!!
Now that the stage is set, let’s not beat around the bush. Let’s come directly to the results for these key points.
Looking for results!!! Well, before that, would like to know your views on the set of questions that were set for this study. Are your CXO’s Ignoring Social Branding!!! Have you covered the following key points that represent your company’s brand on LinkedIn? Is it important for CXO’s to include these points on their LinkedIn Profile!!!
Share your views by using #CXOsBranding on Twitter. The study results of 200 CXO’s will be soon shared here. So keep watching this space.
What is a Blog!!! There are various definitions around, but the one which caught my atention was ” Its a platform / Medium that give you an opportunity to share your thoughts / views and reach hundreds or even thousands of people” Blogging is what you do, what you do not do, and what you wish you had done when you did it. And this is what HR is all about. We are in an profession that does require us to interact on daily basis with employees, candidates stakeholders, leaders etc.
Blogging helps you to pen down these amazing experiences you have; its a way you can share and let out your emotions, thoughts, views and suggestions too. Blogging is a Platform that helps you share your experiences with your audience. Reasons for blogging are normally personal 🙂 Some want to vent our their thoughts, some want to share their knowledge, some want to build their own brand, some might also want to earn money.
Most important part of Blogging is “PASSION to share and learn” You don’t need to be a great writer. You need to be just yourself when blogging. LinkedIn Publishing Platform is also a great place to start Blogging. The advantage is that for new bloggers, its a easy platform where you already have the audience in terms of your followers. Hence this can help you to start blogging. Blogging by nature is all about sharing your thoughts with the relevant audience. It does help in networking and learning new trends from the fellow bloggers.
Most important thing is start writing for yourself first. Pick topics you like to talk about. Once you gain confidence, do study what are the latest trends and then share your views on those topics. Start reading blogs and start with sharing your views via comments on those blogs and topics you like. This will help you to also connect and follow those influencers and will give you confidence to start with your blog.
Following is a video that talks about Basics of Blogging!! This show is done by Rakshita Dwivedi. Looking forward to your views on Blogging. Also do share your Blog if you already have a Blog.