Monthly Archives: March 2015

The Results are OUT!!! Biggest Study : 200 Recruiters LinkedIn Profile

It’s time to announce the results.

For those who missed the previous post, here is the link : http://goo.gl/51jFj0

This includes the reason for this study of 200 Recruiters LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

Recruiters_Profile

So now that you are aware of the results, lets break the questions and understand the importance of it.

A) Out of 200 Recruiters, 27% have a LinkedIn Premium Profile. So how does it matter!!!

PS: It’s not mandatory to have a Premium Account. Its optional.

– Premium Profile gives you 10 InMail credits per month to directly contact anyone on LinkedIn , even if you are not connected

– Premium Profile Discovers who’s interested in you Access the full list of people who viewed your profile in the last 90 days, so you can reach out or follow up.

PS: Companies can pick up their Social Brand Ambassadors and subscribe for a LinkedIn Premium Account for selected Recruiters 

B) Out of 200 Recruiters, 65% have not mentioned their Company / Careers Website on their LinkedIn Profile!!!

– This is super basic stuff. Helps candidates to go and apply for openings. PS: Please go ahead and add it on your Profile

– Helps in creating traffic on your companies Careers Page and helps candidates to visit your company website and know more about your company.

C) Only 20% Recruiters have shared their Twitter Handle on their LinkedIn Profile!!

– This means that 80% are not on Twitter.

– This blog might be useful for recruiters to try exploring Twitter at least once. Rest is up to their personal choice 🙂

D) 86% of Recruiters have not included companies PDF / Videos on their Profile.

Nowadays almost all companies are Digital Savvy and have some interesting Company Videos to showcase cos culture, fun, activities, leaders speech, awards, rewards etc.

– With the help of your recruiters you can showcase all these to the prospective candidates

E) 89% Recruiters have not shared Jobs / Openings in their Summary / Profile section

– This is surprising. Well, we as recruiters are always on the hunt to tap talent. We should not forget that candidates do visit our LinkedIn Profile.

– Ensure that you list the current job openings on your Summary / Profile Section. This will help prospective candidates to know what skills you are hiring.

F) 95% Recruiters don’t Blog

– I am not surprised by this result.

– But with LinkedIn coming up with Publishing Platform, it’s easy for Recruiters to start Blogging. Start Expressing, Start Sharing with your community. The more your share, the more you end up learning.

 So do you think that Recruiters are ignoring Social Branding!!! 

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. You can also share your views with me on @kunjal23 

Regards

Rambling Recruiter

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Biggest Study – 200 Recruiters LinkedIn Profile

It’s time to test the Recruiters as the previous Blog was a test for 200 CXO’s. I did get some interesting comments on Twitter, Facebook and LinkedIn after the Blog was published. Some were of the opinion that CXO’s are not expected to have a complete LinkedIn Profile. Why do they need to even put their companies Website on their Profile. Why share companies PDF / Videos etc on their own Profile. And on and on and on. Well, they have a right to share their views and I welcome those. In fact such comments help me to work even harder to showcase the reasons why all this is important. 

To take this study one step ahead, I wanted to look at Recruiters LinkedIn Profiles. We all consider them as Gate Keepers that help to tap and find talent. Recruiters are the first set of people with whom candidates interact. It’s like a make or break point for candidates. Companies can’t grow without Business and to ensure that business runs, they need talent. And this is where recruiters come in to provide the talent.

Okay, enough of praising the recruiters 🙂 But this was needed. As companies have realized (Not all, but some) that recruitment can is not longer a Support function, it’s a strategic function. So moving on with the study of 200 Recruiters LinkedIn Profile, I did wanted to evaluate them on certain parameters such as:Hiring

Objective:

No Jargon, No Gyan. Just wanted to find out if Recruiters are Managing or Ignoring Social Branding!!

Study Methodology:

200 Recruiters from diverse companies, spanning in size from startups to Fortune 500 companies were the base for this study. LinkedIn was the preferred channel for this study.

Questions that were studied:

– Do Recruiters have a LinkedIn Premium Profile!!

– Have Recruiters included their companies Website / Careers Website!!

– Have Recruiters synced / shared their Twitter Handle!!!

– Do these Recruiters include their companies Video / PDF on their Profile!!

– Have they shared Jobs / Openings in their Summary / Profile Section on LinkedIn!!

– Do Recruiters Blog!! Have they mentioned their Blog on their LinkedIn Profile!!

Looking for results!!! Well, before that, would like to know your views on the set of questions that were set for this study. Are your Recruiters Ignoring Social Branding!!! Have you covered the following key points that represent your company’s brand on LinkedIn? Is it important for Recruiters to include these points on their LinkedIn Profile!!!

Share your views by using #RecruitersBranding on Twitter. The study results of 200 Recruiters will be soon shared here. So keep watching this space.

Regards

Rambling Recruiter

The Results are OUT!!! Are CXO’s Ignoring Social Branding!!!

It’s time to announce the results. For those who missed the previous post, here is the link : http://goo.gl/Dz9IXu.

This includes the reason for this study of 200 CXO’s LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

CXO_InfographicSo are you surprised? Well some of you may be surprised with the results of this question – Have they included their companies Website / Careers Website!! 82% did not. You might wonder what’s a big deal, right? Well they are considered as Leaders and set examples. So ideally they should lead by examples.

Same is the case with including Company PDF / Videos on their Profile. They represent the company on-line, and  I guess most of the companies do have a YouTube Channel. So it makes more sense to also include those on their LinkedIn Profile.

Was also surprised with the % of CXO’s not having Twitter or Blogs on their LinkedIn Profile.These 2 are very powerful platform for them to engage with their followers, potential Stakeholders, Clients and Candidates too.

So do you think that CXO’s are ignoring Social Branding!!!

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. Share your views by using #CXOsBranding on Twitter.

Regards

Rambling Recruiter

Biggest CXO LinkedIn Study!!! Are CXO’s Ignoring Social Branding!!!

There have been 100’s of Conferences around Social Media and Branding. And to make it more interesting there have been CXO’s who were part of those panels, keynote speakers and so on. Lot of discussions, advice, and caution was set around various topics related to Social Media. Finally the Fad of Social is over, now it’s time to walk the talk. This helped me to come up with the biggest CXO LinkedIn Study.

Objective:

No Jargon, No Gyan. Just wanted to find out if CXO’s are Managing or Ignoring Social Branding!!

Study Methodology:

200 CXO’s from diverse companies, spanning in size from startups to Fortune 500 companies were the base for this study. LinkedIn was the preferred channel for this study for the obvious reason. You would not find any of these CXO’s on Naukri or Monster.com. LinkedIn is the new classier networking site that is the first preference of CXO’s to have their profile on.

Does it mean that they are looking for a change!!! Well if they are not actively looking for change, but recruiters are surely looking for them. There is no doubt that this is a great place for professionals to connect and network. There is also a large section of candidates that are looking at LinkedIn profiles of such Leaders, of managers that they would be working with. Hence its even more important for these CXO’s to give the right message. To represent their company on Social Channels.

Their LinkedIn Profiles were studied and the following key points were included in this study:

– Do they have a LinkedIn Premium Profile!!

– Have they included their companies Website / Careers Website!!

– Have they synced / shared their Twitter Handle!!!

– Did these CXO’s include their companies Video / PDF on their Profile!!

– Do they follow their own company page on LinkedIn!!

– Have they included their Blog on LinkedIn Profile!! Do they Blog!!!

CXO_Image

Now that the stage is set, let’s not beat around the bush. Let’s come directly to the results for these key points.

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Looking for results!!! Well, before that, would like to know your views on the set of questions that were set for this study. Are your CXO’s Ignoring Social Branding!!! Have you covered the following key points that represent your company’s brand on LinkedIn? Is it important for CXO’s to include these points on their LinkedIn Profile!!!

Share your views by using #CXOsBranding on Twitter. The study results of 200 CXO’s will be soon shared here. So keep watching this space.

Regards

Rambling Recruiter

Basics of Blogging!!!!

What is a Blog!!! There are various definitions around, but the one which caught my atention was ” Its a platform / Medium that give you an opportunity to share your thoughts / views and reach hundreds or even thousands of people” Blogging is what you do, what you do not do, and what you wish you had done when you did it. And this is what HR is all about. We are in an profession that does require us to interact on daily basis with employees, candidates stakeholders, leaders etc.

Blogging helps you to pen down these amazing experiences you have; its a way you can share and let out your emotions, thoughts, views and suggestions too. Blogging is a Platform that helps you share your experiences with your audience. Reasons for blogging are normally personal 🙂 Some want to vent our their thoughts, some want to share their knowledge, some want to build their own brand, some might also want to earn money.

Most important part of Blogging is “PASSION to share and learn” You don’t need to be a great writer. You need to be just yourself when blogging. LinkedIn Publishing Platform is also a great place to start Blogging. The advantage is that for new bloggers, its a easy platform where you already have the audience in terms of your followers. Hence this can help you to start blogging. Blogging by nature is all about sharing your thoughts with the relevant audience. It does help in networking and learning new trends from the fellow bloggers.

Most important thing is start writing for yourself first. Pick topics you like to talk about. Once you gain confidence, do study what are the latest trends and then share your views on those topics. Start reading blogs and start with sharing your views via comments on those blogs and topics you like. This will help you to also connect and follow those influencers and will give you confidence to start with your blog.

Following is a video that talks about Basics of Blogging!! This show is done by Rakshita Dwivedi. Looking forward to your views on Blogging. Also do share your Blog if you already have a Blog.

Regards

Rambling Recruiter

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