It’s time to announce the results. For those who missed the previous post, here is the link : http://goo.gl/Dz9IXu.
This includes the reason for this study of 200 CXO’s LinkedIn Profile. It also includes the methodology that was considered for this study.
So are you ready???
So are you surprised? Well some of you may be surprised with the results of this question – Have they included their companies Website / Careers Website!! 82% did not. You might wonder what’s a big deal, right? Well they are considered as Leaders and set examples. So ideally they should lead by examples.
Same is the case with including Company PDF / Videos on their Profile. They represent the company on-line, and I guess most of the companies do have a YouTube Channel. So it makes more sense to also include those on their LinkedIn Profile.
Was also surprised with the % of CXO’s not having Twitter or Blogs on their LinkedIn Profile.These 2 are very powerful platform for them to engage with their followers, potential Stakeholders, Clients and Candidates too.
So do you think that CXO’s are ignoring Social Branding!!!
PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.
Would be keen to know your take on the study and the results. Share your views by using #CXOsBranding on Twitter.