The Results are OUT!!! Are CXO’s Ignoring Social Branding!!!

It’s time to announce the results. For those who missed the previous post, here is the link : http://goo.gl/Dz9IXu.

This includes the reason for this study of 200 CXO’s LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

CXO_InfographicSo are you surprised? Well some of you may be surprised with the results of this question – Have they included their companies Website / Careers Website!! 82% did not. You might wonder what’s a big deal, right? Well they are considered as Leaders and set examples. So ideally they should lead by examples.

Same is the case with including Company PDF / Videos on their Profile. They represent the company on-line, and  I guess most of the companies do have a YouTube Channel. So it makes more sense to also include those on their LinkedIn Profile.

Was also surprised with the % of CXO’s not having Twitter or Blogs on their LinkedIn Profile.These 2 are very powerful platform for them to engage with their followers, potential Stakeholders, Clients and Candidates too.

So do you think that CXO’s are ignoring Social Branding!!!

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. Share your views by using #CXOsBranding on Twitter.

Regards

Rambling Recruiter

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About ramblingrecruiter

A student of Social Media, Social Hiring, Employer Branding and Employee Branding.

Posted on March 24, 2015, in Rambling Recruiter and tagged , , , , , , . Bookmark the permalink. 5 Comments.

  1. Yes.It is.Not so much as due to promotional reasons as much as involvement.Only When one believes in his/her company and product,one can feel involved and responsible which might be developed by inculcating a habit of promotion.

  2. Great findings Kunjal ! Thanks for highlighting the #SoMe branding facts. Like the way you are passionate about social media in business & work

    • Hey thanks Meetu. Would be happy even if 10% CXO’s start implementing this. Its does add value and help in Employer Branding. PS: All this is Free of Cost. Hence no one will ask questions about ROI 🙂

  3. Fine most of CXOs are not doing it, however I strongly believe HR(TAG) is responsible for branding, employer branding

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