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The Results are OUT!!! Are CXO’s Ignoring Social Branding!!!

It’s time to announce the results. For those who missed the previous post, here is the link : http://goo.gl/Dz9IXu.

This includes the reason for this study of 200 CXO’s LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

CXO_InfographicSo are you surprised? Well some of you may be surprised with the results of this question – Have they included their companies Website / Careers Website!! 82% did not. You might wonder what’s a big deal, right? Well they are considered as Leaders and set examples. So ideally they should lead by examples.

Same is the case with including Company PDF / Videos on their Profile. They represent the company on-line, and  I guess most of the companies do have a YouTube Channel. So it makes more sense to also include those on their LinkedIn Profile.

Was also surprised with the % of CXO’s not having Twitter or Blogs on their LinkedIn Profile.These 2 are very powerful platform for them to engage with their followers, potential Stakeholders, Clients and Candidates too.

So do you think that CXO’s are ignoring Social Branding!!!

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. Share your views by using #CXOsBranding on Twitter.

Regards

Rambling Recruiter

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Have you branded yourself on the latest craze – Pinterest

What’s this buzz about Pinterest?? I’ve been hearing and am sure even you too have been hearing a lot of news throughout the industry on this new social sharing site. All of our reaction to this news is – Oh No!! Another Social Networking Tool!!! Well, you are absolutely right in saying that it’s another Social Networking Tool, but then its Different ;). So, getting into the details of it- what is Pinterest all about? Is it worth using? Is it here to stay for a longer duration? Who should use it? How to use it?  And anxiety continues…Hang on, you will surely get all the answers to these questions (Almost All). Here we go..

In simple terms, Pinterest is a virtual pinboard.Remember during our school/college days we use to have notice boards where most important and interesting information was pinned. Even today we Pin “good reads” or another interesting stuff to our office board, so with similar concept is – Pinterest, a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting”. 

Users of Pinterest are incharged of themed image boards, populating them with media found online using the “Pin It” button, or uploaded from their computer.Each such item of media is known as a “pin,” and can be a picture, a video, a discussion, or a monetary gift. Pins can be grouped into “boards,” which are sets of pins created on a given topic. Pinterest can be accessed by adding the “pin it” button to the desktop bookmark bar, “follow me” and “pin it” button added to personal website or blog pages. Pinterest makes it really easy to add content, either through smart phone apps, Internet browser extensions or, of course manually on the Pinterest website.

Now the question arises how can Companies use it to Brand themselves or their Products.

– You can mention about your company’s products / Services can also talk about your Leadership Team or Fun corner. All you have to do is copy the web link of the desired page and enter the details. The advantage is that you don’t have to worry about the content, as the company website already has all the details.

– Another way to promote your company is to highlight the various achievement of your organization with respect to awards/patents/Media News and also your project “Employee Speaks” section. Most of the companies use this space to project their employees (past/present) and share their experience working with the organization.

Recruiters can also take advantage of this new platform to promote Job Opening of their organization. All they have to do is give the link of Career Page and hope to get some traffic via Pinterest. It is potentially a brilliant way of engaging both existing and potential employees.

Most of us have no dearth of knowledge sharing on Social Recruiting, but it’s always worth exploring newest tool as an addition to your existing social recruiting tools. End of the day, none of us get 100% success using any new tool right away but with time comes success and challenges. I Still remember those days when people used to say “Are you Crazy, You cannot recruit via Facebook and Twitter”. But this is not the case anymore. It completely depends on how you plan to use it and also how well you execute it as part of your social networking tools. Also, in my opinion, it’s too early to judge its success or Failure, but it’s surely here to make you think and tempt you to use it.

Did I mention “Pinterest is driving more traffic than Google+, YouTube and LinkedIn Combined” Worth a shot right…..

Looking forward to your views on this latest tool. Hope to see you on Pinterest.

You can follow me on Pinerest – http://pinterest.com/kunjal13/

 Happy Pinning 😉

Will you stick to Facebook or Move to Google +

GoogleFacebook…..
 
And the war continues…. I know by now you might have come across thousands of views, reviews, blogs, videos about the pros and cons of both the services. Hence i wanted to just highlight some basic points that might make it a bit easy to understand. I will not be getting into the debate of will it help the advertisers, will it generate revenues… etc etc….
 
This post is from an angle of the users (Including me). I have been on Google + for almost a week. Fortunately got an invite, via Twitter. Had posted that i am looking for an invite, and very next minute, i got an invite (Thanks to @jonw860 ) OK, lets get down to the basics. The question that everyone is asking is ……..
 
 “Will you leave Facebook and join Google+” ………
 
Hope these features and +tive / -tive points might help you to decide and answer the above question.
 
Google+
Its New, Its still under testing phase. (But its still New)
 
– Its got Circles (Circles is nothing but – Users will be able to filter what content is shown to which group ) All you need is to drag and drop it in respective Circles. eg – Friends, Relatives, Family, Office , Bloggers Etc Etc…
 
Hangout – This feature and Circles is something that makes Google + different from FB. Google’s new hangout product is all about group chat, Video Chat. Up to ten people can use it at once. I have spend some time on Hangout with my friends, and it works just fine. The killer feature is that you can have a Group Chat 🙂 WOW… … (FB is yet to launch this) 
Did i mention that Group Chat and Video chat is FREE on Google Hangout????
 
– You will get Picasa, Youtube, Gmail, Buzz all on your google + page 🙂 Interesting .. right !!!!
 
 
 
 
 
 
 
 
 
 
 
Facebook
– Its Huge, you have many friends already on it.
 
– Its got no cricles, but has many groups, games, Farmvilla, thousands of Apps.
 
– It has recently added the Video Chat option, thanks to Skype. You can make a call right from the home page, or from your friends profile page. You can also record your message and that will be sent across to your firend. Its Awesome. No need to register for Skype, or download the Skype client. You can try it at https://www.facebook.com/videocalling
This too just works fine, although as of now you cant have a group video chat on it. (It might come soon)
 
I know you might be all set to take a shoot at Google plus….. Do try it, and let me know if you have any comments and views on the same. I would stick onto both the services for a while. Lets see what else will this so called healthy war lead to.
 
Following is my Google + Profile and Facebook Profile 🙂
 
Happy networking 😉
 
Regards
Rambling Recruiter

Google Buzz – What? How? Why?

It’s been 2 days since the launch of Google’s very own Social Networking Site. Some call it a killer of Facebook, some term it as heartbreak for Twitter. Well, its up to you to decide what u like it to be.

There have been numerous views, reviews, comments about Google Buzz. Some are positive, some not that encouraging. You might wonder this post too might give you a download of those reviews. Sorry to disappoint you, I am here to give u a background of what Google Buzz is all about.

What?

Google Buzz is a social integration and messaging tool by Google, designed to integrate into the company’s web-based email program, Gmail.

–  Buzz allows users to choose to share publicly with the world or privately to a small group of friends each time they post. Picasa, Flickr, Google Reader, YouTube, Blogger, and Twitter are currently integrated.

How?


–   All you need to have is a Gmail account. Just Login, there will be a Buzz logo below your Inbox section

–  Just enter it, and Buzz is on…………….

–   It will show all your contacts, and also those who are following you (if your friends are already buzzing) and also those whom you can follow on Buzz.

–   All you need to do is integrate sites like Twitter, Picasa, Flickr and other sites into your Buzz, and start sharing your links, pics, comments with your friends.

–  Comments are updated – Real time, Yes Real Time.

Why?

–   Why Use Buzz?

–   It’s integrated with Gmail – so no need to invite friends, it automatically adds those people to your friends list.

–  Buzz brings in Twitter, Picasa and Flickr

–  You can tag locations and GPS co-ordinates on other social services

–   It’s Google

–   Its NEW, DIFFERENT

Although it’s just a start, but a good start. Go on, try it out.

It’s TWITTER…..NO ITS FACEBOOK………………..

Hang on, it’s GOOGLE BUZZ

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