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National HRD Seminar on “HR & Social Media – What more can you do?” – Flashback

I was fortunate enough to attend an Interesting Seminar organized by NHRD Mumbai Chapter about “HR & Social Media – What more can you do?”. There were 16 eminent speakers who are all set to share their views on the topic of HR and Social Media. Well, gone are the days when people used to debate about Social Media’s Power and question it. Now the focus is moving towards how can companies, brands and individuals make the most of it. Coming back to the Seminar, the Session was divided in four sections. Each section had 3 speakers and one chairperson moderating the discussions.

Normally one would assume Manufacturing Companies to be a bit soft about Social Media. But that was not that case when Mr Prince Augustin – AVP, Mahindra & Mahindra started sharing about how Mahindra is working on Employer Branding. The Buzz word during this session was “MahindraRise”, and how their organization encourages innovation and creativity. He also spoke about their interesting page on Facebook – “Mahindra War Room“. For recruiters War Room is all about meetings, numbers, weekend drives. Anyways jokes apart, it was interesting to find out that an Auto Company being active on Social Networking Sites. Here is an interesting video about Mahindra – Employee Value Proposition.

Social_Media

The next speaker Mr.Rajan Sinha, CEO of My Parichay did end up creating a lot of debate when he mentioned “60% of Job Seekers are only on Facebook” and “65% of folks likely to use FB over LinkedIn for the next job search”. Well, may be the Facebook thing works for a certain companies, and for some it does not. Well the debate can go on and on. Soon the discussion got a bit interesting when Statistics took over the discussion. 15 million, 10 million, the numbers were just zipping across the room. But all said and done, it’s not only about the numbers, it’s also about which Social Networking Platform works for you and how you use it to engage with your customers.

The next speaker was an Entrepreneur, a Social Media Consultant, a Blogger aka 27 yrs old Rajiv Dingra . He took the session to a whole new level when he said “Brands can’t broadcast anymore. You have to be ready to engage, converse and LISTEN”. This was good enough to make the audience clap and wait for more such interesting statements. The next one was “Social Media being just another medium to create Employer Brand” Well I completely agree with this. Social Media cannot be a solution to all your problems. He also spoke about Power of Youtube and how Companies can make the most of it.

The next set of panellist were also power-packed, which included the likes of Gautam Ghosh – Social Business and HR Consultant , Anand Pillai – Chief Learning Officer, Reliance and K Sudeep – Head Talent Acquisition, TCS.  Anand Pillai mentioned an interesting quote “In today’s world none of us can have a private life'” Well, this is so true. Facebook is a place where we wish our friends, share B’day pics, party pics and the list is endless. He mentioned some interesting things such as “The next stage is also about getting into structured collaboration using social media” and “It’s not just about retweeting, but about how people are building a conversation”. Soon after this K Sudeep shared an interesting stuff from TCS’s campus connect platform. He mentioned that “Transparency is key when it comes to Campus Connect programs”. Soon it was time for  Gautam Ghosh to take over the discussion. He spoke about changing embedded behaviours to embrace the connected, networked world. He did also share about how Capgemini uses #Yammer. It was good to hear a lot of discussion about Yammer at the Seminar and how companies are using it. Gautam soon spoke about the famous Dell Hell story, how IBM and CTS are encouraging internal blogging and how information is being shared within the company. And finally he also spoke about how Coursera is evolving careers and how they are into providing training sessions.. FREE.

SocialMedia

In the third session, Indraneel Ganguli – Sr VP- Marketing & Communications, Mahindra Satyam spoke about how they managed to rise back after the fall of Satyam as a Brand. He also mentioned about their association with FIFA. It was surely a proud moment to see an Indian Brand at a Global Sporting Event. He made a valid point “If you know your purpose, you’ll figure out a way to handle Social Media” and “HR doesn’t even sneeze without a framework”. I’m sure that most of you would agree 😉 The next speaker, Colin Mendes spoke about 11 vibrant HR online communities within the TATA. Well the Tata group is connected with its 3300+ HR employees via social technology to enable knowledge sharing, industry practices and communication. The next speaker Hareesh Tibrewala – Joint CEO, Social Wavelength mentioned that we need to learn to tap the collective intelligence of the internal communities. He believes that the onus must be in creating chaos in the organization and Order / structure would emerge from it. Do you agree !! Mr Kamal Karanth, MD of Kelly Services did start with the example of the first social media war between Israel and Gaza. All he was trying to showcase the power of Social Media. Well, I personally dont think that was the best example to quote at this event. Let’s move on 😉

The final session was about “HR re-fresh and Employee Insights through Social Media. Well by this time the audience was bombarded with lots of data and stats. Some of the stats were repeated almost four times (Watch this video – Did you know). Well such things bound to happen during day long sessions. Soon Sarang Brahme from Capgemini was out with some interesting examples as to how Social Media can help HR professionals. He talked about how as an HR you can create a Mood-O-Meter for your employees and about their stint with TechGig.

All in all, although some of the points were repeated during the session, overall it was an amazing seminar. To have 16 industry experts on Social Media at the seminar made the event even more interesting. And to personally meet them and ask questions was even more special. Well, there were many things that one can learn from such sessions, but most important thing is to have passion for Social Media and keep innovating. As always looking forward to your views and feedback about this flashback.

 

Twitter : A Goldmine for Recruitment Teams and Top Management

Going through the history of existence of Twitter, it’s been proved through various research & expert opinion that Twitter does play an important in the Professional world and companies cannot afford to ignore it in such competitive time. When we say “Professional world”, this post is more focused on the “Recruitment World”. Holding the fort of a Recruiter ,all of us have to agree that as a recruiter one has to keep an eye on the Market ,what’s happening around as, industry updates, skill mapping and find out more about the Hiring pattern of the competitors . Market Mapping is one such activity that a recruiter gets involved into. Am sure that you’re Recruitment Manager or people from Top Management would have asked for certain type of Data related to the competitors.

Following are some of the data that is usually asked for:

– The Headcount of a particular Competitor for certain skill
– Based on the high ask by the candidates, the managers often ask about the kind of Salary hike that’s being given by competitors.
– The number of employees hired during the quarter, attrition data, new clients added during a particular quarter, project scrapped, layoff etc.
– What is the payout percentage of Bonus/variable pay by competitors?

So now the question arises, where do we find these days. Going by our traditional source of Info we might well think about info from Naukri, Linkedin, calling up employees checking with them. But how many of us actually thought of just browsing Twitter once to find out these details via Twitter? So any guess how we do it?? It’s simple; all you have to do is follow your competitor on Twitter.

Following are some examples digged out of Twitter to make fellow recruiters aware of how much info can be fetched from a Social Media tool! As you are aware that major IT Companies in India have come out with their Quarterly Results. Here’s a consolidation of two Major IT companies!

Infosys:
As we speak, Infosys has 24616 followers on Twitter. Infosys has been very active on Twitter when it comes to sharing their Quarterly results. So will the tweets from this account give me some information, that might help the Top Management / Recruiters!!

Well, here we go:
Tweets from Infosys Twitter Account:
52 news clients added in Q4 with 4 Global 500 and 8 US Fortune 500 #InfosysQ4
– #FY12 growth rates – North America – 13.3%, Europe – 17.6%, Rest of the World – 26.5%, India – 17.5% #InfosysQ4
Manpower Metrics: Gross additions of 10,676 employees during March quarter; 45,605 during #FY12 #HR #InfosysQ4
– Manpower Metrics: 149,994 employees as of Mar 31, 2012 #HR #InfosysQ4
Manpower Metrics: LTM attrition at 14.7% #HR #InfosysQ4
Interesting Data right!!!!!

Now let’s look at another Giant  IT Company:


TCS Twitter Account:
TCS has 16852 followers on Twitter, and just like Infosys they too are very much active on Twitter. Following are some of the tweets that you might find very interesting:

HR Head Ajoy: Variable Allowance for Q4 is 100%. Average hike for India is 8%
VP HR Head: We are increasing our hiring in the US. The past year we have hired 1600 graduates in the United States. #results
HR Head Ajoy: We should have a wage hike in India between 6-10% on average, 2-5% in the developed markets #results
CEO Chandra: We have a huge bench now, training has been completed and ready for deployment. We’ve made offers to 45k freshers. #results
All time high Gross addition: 70,400 employees; Total base 238,583 professionals’ #results

So, now you know that Average Hike the company will be offering, the Variable pay that will be given to the employees.

So do you think this information will help the recruiters, when they recruit from the market!! Well definitely, this gives a platform for the Recruitment team, based on which they can negotiate and hire from the external market. This does not mean that only recruiters get benefitted from it, in fact the candidates who are looking out can use this data and negotiate with their future employer.

Twitter is one such goldmine, if used in a right way can surely benefit you and your team. In this competitive world, such piece of vital information can make life easy and also helps you to plan accordingly. So the next time you get a request for such data, you very well know where to get it from 😉

PS: Unlike LinkedIn Groups, there is no moderation required to follow your competitors on twitter

So are you all set to follow your competitor on Twitter!!!

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