Blog Archives

World’s biggest Social Media Statistics of Pharma Companies

Confession time!!!! Just like the previous blog about Banks, had to wait for 365 days to come up with this blog too. Had made a small attempt to capture the social media statistics of Pharma companies last year (2015). And here we are exactly a year later to explore the Statistics .

So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition and Corporate Marketing teams of all these companies who have created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Presenting World’s biggest Social Media Statistics of Pharma Companies”

pharma

Few Key takeaways:

  • 66% of these Pharma companies have a dedicate careers tab on their LinkedIn Company Page
  • Glenmark has managed to create 52% increase (Likes) on their as Facebook Page
  • Dr Reddy’s Laboratories has the highest increase in Twitter Followers as compared to 2015 ie 36%
  • Sun Pharma has seen an increase in LinkedIn followers ie 36% rise as compared to 2015
  • Till 2015, Zydus Group did not have a dedicated Twitter account. This year they have reached 554 followers
  • Pfizer and Dr Reddy’s Laboratories have seen an good increase on their YouTube Channel in terms of subscribers ie 47% and 65% respectively

Looking forward to your views and comments on this blog post.

Regards

Rambling Recruiter

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World’s biggest and largest Social Media Statistics of Banks

Confession time 🙂 Had to wait for exactly 365 days to come up with this blog. Had made a small attempt to capture the social media statistics of banks last year (2015). And here we are exactly a year later to explore the progress of social numbers. 

Being a student of social media, I do understand that it’s not an easy task to manage, create, implement, and track social media numbers along with its impact. So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition, Corporate Marketing teams of all these banks who have surely created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Presenting World’s biggest and largest Social Media Statistics of Banks”

new-bank

Few Key takeaways:

  • 50 % of these banks have a dedicated YouTube Channel
  • SBI has recently crossed 1 M followers on their Twitter Account (Awesome)
  • 62% of these banks have a dedicate careers tab on their LinkedIn Company Page
  • IDFC Bank has the highest increase in Twitter Followers as compared to 2015 ie 97%
  • Kotak Bank has seen an increase in LinkedIn followers ie 93% rise as compared to 2015
  • RBL Bank has managed to create 88% increase (Likes) on their Facebook Page
  • Till 2015, Bandhan Bank did not have a dedicated LinkedIn Company Page. This year they have create it and has 1440 followers
  • SBI again takes the cake J they have seen a 56% rise in subscribers on their YouTube channel.
  • And one more, SBI again leads in the space of Instagram too with 184K followers

Looking forward to your views and comments on this blog post.

Regards

Rambling Recruiter

 

 

 

#TASCON16 in 140 characters!!!!

It’s tough to express all about #TASCON16 in words. You got to attend it for sure 🙂

 Sourcing Adda and team have yet again proved that they are India’s Premier Conference that is dedicated for TA and Sourcing folks. It’s an amazing community of like minded and passionate Hiring folks that are making a difference and creating the next set of TA and Sourcing Champions.

As the title suggests #TASCON in 140 characters, I will not take much of your time and come straight to the point. It was 2nd year of #TASCON and I was fortunate enough to attend it this year too. It had amazing line up of speakers and topics. Let’s take a look at a collection of tweets that contain amazing insights around the topics that TA and Sourcing folks would be interested in.

Tascon1 Tascon2 Tascon3 Tascon4 Tascon5 Tascon6 Tascon7

Well, I hope these tweets would surely help us all to make the most of the amazing insights shared at #TASCON16. I am sure by now you might want to connect with these amazing Sourcing Folks. So what are you waiting for!!! Go ahead and connect with them and make the most. You can also know more about the speakers right here : http://tascon.in/

So, go ahead, explore these amazing tips and tricks and stay connected 🙂

PS: Already looking forward to #TASCON17 😉

Regards

Rambling Recruiter

 

 

Social Media + Banks = Amazing Combination

Banking!!! There was a time when people used to visit banks (We still do) But the frequency has reduced drastically. Thanks to Technology. We are all digitally connected with our Banks. To make things even more interesting, there have been some amazing Social Media Campaigns via Banks and have got us engaged. Example : Hashtag Banking, Transfer your funds via Twitter and so on.

The following blog is a small effort to showcase the Social Channels that these banks are leveraging to help us get the best customer experience and also to tap the talent for their hiring needs. Based on the previous post “Big Big Opportunity for Pharma Companies!!! Social Media Presence!!! ” it was a similar amazing learning experience and gained insights while conducting research of these Banks Social Media Presence. Example : Some banks have a Pinterest and Instagram Account. Isn’t that interesting!!! 

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Bank

Bank1

So, hope via this Data you might have been able to get amazing insights around leveraging Social Media. It’s not a rocket Science, all we need to understand our Target Audience / Customers / Candidates and then work on a Social Media Strategy.  

Looking forward to your views, inputs and suggestions on this data.

Regards

Rambling Recruiter

The Results are OUT!!! Biggest Study : 200 Recruiters LinkedIn Profile

It’s time to announce the results.

For those who missed the previous post, here is the link : http://goo.gl/51jFj0

This includes the reason for this study of 200 Recruiters LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

Recruiters_Profile

So now that you are aware of the results, lets break the questions and understand the importance of it.

A) Out of 200 Recruiters, 27% have a LinkedIn Premium Profile. So how does it matter!!!

PS: It’s not mandatory to have a Premium Account. Its optional.

– Premium Profile gives you 10 InMail credits per month to directly contact anyone on LinkedIn , even if you are not connected

– Premium Profile Discovers who’s interested in you Access the full list of people who viewed your profile in the last 90 days, so you can reach out or follow up.

PS: Companies can pick up their Social Brand Ambassadors and subscribe for a LinkedIn Premium Account for selected Recruiters 

B) Out of 200 Recruiters, 65% have not mentioned their Company / Careers Website on their LinkedIn Profile!!!

– This is super basic stuff. Helps candidates to go and apply for openings. PS: Please go ahead and add it on your Profile

– Helps in creating traffic on your companies Careers Page and helps candidates to visit your company website and know more about your company.

C) Only 20% Recruiters have shared their Twitter Handle on their LinkedIn Profile!!

– This means that 80% are not on Twitter.

– This blog might be useful for recruiters to try exploring Twitter at least once. Rest is up to their personal choice 🙂

D) 86% of Recruiters have not included companies PDF / Videos on their Profile.

Nowadays almost all companies are Digital Savvy and have some interesting Company Videos to showcase cos culture, fun, activities, leaders speech, awards, rewards etc.

– With the help of your recruiters you can showcase all these to the prospective candidates

E) 89% Recruiters have not shared Jobs / Openings in their Summary / Profile section

– This is surprising. Well, we as recruiters are always on the hunt to tap talent. We should not forget that candidates do visit our LinkedIn Profile.

– Ensure that you list the current job openings on your Summary / Profile Section. This will help prospective candidates to know what skills you are hiring.

F) 95% Recruiters don’t Blog

– I am not surprised by this result.

– But with LinkedIn coming up with Publishing Platform, it’s easy for Recruiters to start Blogging. Start Expressing, Start Sharing with your community. The more your share, the more you end up learning.

 So do you think that Recruiters are ignoring Social Branding!!! 

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. You can also share your views with me on @kunjal23 

Regards

Rambling Recruiter

Biggest Study – 200 Recruiters LinkedIn Profile

It’s time to test the Recruiters as the previous Blog was a test for 200 CXO’s. I did get some interesting comments on Twitter, Facebook and LinkedIn after the Blog was published. Some were of the opinion that CXO’s are not expected to have a complete LinkedIn Profile. Why do they need to even put their companies Website on their Profile. Why share companies PDF / Videos etc on their own Profile. And on and on and on. Well, they have a right to share their views and I welcome those. In fact such comments help me to work even harder to showcase the reasons why all this is important. 

To take this study one step ahead, I wanted to look at Recruiters LinkedIn Profiles. We all consider them as Gate Keepers that help to tap and find talent. Recruiters are the first set of people with whom candidates interact. It’s like a make or break point for candidates. Companies can’t grow without Business and to ensure that business runs, they need talent. And this is where recruiters come in to provide the talent.

Okay, enough of praising the recruiters 🙂 But this was needed. As companies have realized (Not all, but some) that recruitment can is not longer a Support function, it’s a strategic function. So moving on with the study of 200 Recruiters LinkedIn Profile, I did wanted to evaluate them on certain parameters such as:Hiring

Objective:

No Jargon, No Gyan. Just wanted to find out if Recruiters are Managing or Ignoring Social Branding!!

Study Methodology:

200 Recruiters from diverse companies, spanning in size from startups to Fortune 500 companies were the base for this study. LinkedIn was the preferred channel for this study.

Questions that were studied:

– Do Recruiters have a LinkedIn Premium Profile!!

– Have Recruiters included their companies Website / Careers Website!!

– Have Recruiters synced / shared their Twitter Handle!!!

– Do these Recruiters include their companies Video / PDF on their Profile!!

– Have they shared Jobs / Openings in their Summary / Profile Section on LinkedIn!!

– Do Recruiters Blog!! Have they mentioned their Blog on their LinkedIn Profile!!

Looking for results!!! Well, before that, would like to know your views on the set of questions that were set for this study. Are your Recruiters Ignoring Social Branding!!! Have you covered the following key points that represent your company’s brand on LinkedIn? Is it important for Recruiters to include these points on their LinkedIn Profile!!!

Share your views by using #RecruitersBranding on Twitter. The study results of 200 Recruiters will be soon shared here. So keep watching this space.

Regards

Rambling Recruiter

The Results are OUT!!! Are CXO’s Ignoring Social Branding!!!

It’s time to announce the results. For those who missed the previous post, here is the link : http://goo.gl/Dz9IXu.

This includes the reason for this study of 200 CXO’s LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

CXO_InfographicSo are you surprised? Well some of you may be surprised with the results of this question – Have they included their companies Website / Careers Website!! 82% did not. You might wonder what’s a big deal, right? Well they are considered as Leaders and set examples. So ideally they should lead by examples.

Same is the case with including Company PDF / Videos on their Profile. They represent the company on-line, and  I guess most of the companies do have a YouTube Channel. So it makes more sense to also include those on their LinkedIn Profile.

Was also surprised with the % of CXO’s not having Twitter or Blogs on their LinkedIn Profile.These 2 are very powerful platform for them to engage with their followers, potential Stakeholders, Clients and Candidates too.

So do you think that CXO’s are ignoring Social Branding!!!

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. Share your views by using #CXOsBranding on Twitter.

Regards

Rambling Recruiter

How to make LinkedIn work for you!!

332 Millions Users across 200+ countries.

Every 2 seconds a new user joins LinkedIn.

Linkedin is your new professional identity.

Following is an attempt to showcase how to make LinkedIn work for you. Yes, you read it right. There are loads of features on LinkedIn that can help you. Rakshita Dwivedi came up with this amazing idea to have a hangout and interact with the audience on various topics related to Social Media. You can also read her amazing Blogs right here – https://rakshitadwivedi.wordpress.com

This is a series of  videos that will be shared and you all are welcome to share your views and thoughts related to it.

So here’s the video – How to make LinkedIn work for you!!

Regards

Rambling Recruiter

Have you identified your Social Media Ambassadors!!

Your Company has a Facebook Page! Twitter Handle! LinkedIn Company Page! If your answer is YES, then the following question is for you. Have you identified your Social Media Ambassadors!! Who are they? Where do they work? Loads of Questions, right. Let’s make it easy. Now a days almost every company is on LinkedIn, Facebook and Twitter. They would like to increase their presence and increase their followers on Social Media Channels. Nothing wrong in that. They are all trying hard to build their social network. But are they forgetting something? 

Yes you guessed it right. They missing out on their very own Brand Ambassadors on Social Media. Every company has a set of Social Media Ambassadors who have good amount of followers and are great influencer’s within their network. Yes, you read it right, every company has such employees. So have companies tried to identify them and make the most of their network? Well, some have, but most are still clueless about where they are and how to encourage them to promote their own company on Social Media Channels. 

Inline image 1

It it one thing to create a Company Twitter Account and other thing to promote it. Do you know how many in your company are on Twitter? I bet most of them will not have an answer. It’s important to build your internal network first and encourage your employees to embrace such powerful social channels. Companies need to train them, engage them and nurture them to use Social Channels. Then they need to identify top influencer’s from them and slowly develop them into their Social Media Ambassadors.

Companies have also created multiple Facebook Pages, but are these pages talking to each other? Are they even following each other? In this case too, companies must promote their Facebook Pages Internally and then encourage them to share relevant content within their networks. As every employee has his/her strong network on social channels. And companies must make the most of it. 

LinkedIn is a channel where we by default mention our Company name and our designation. So is there a way we can ask all our employees on LinkedIn to share important links in their company sections, add videos, careers website url’s on their profile? Companies must realize that charity begins at home. In other word, promotion begins from internal networks and then one can go all out externally. 

So have you identified your Social Media Ambassadors? 

Looking forward to your views on the following topic.

Regards

Rambling Recruiter

LinkedIn Publishing Platform is not for Posting Jobs? Is it?

Before we get down to business and before all Recruiters start defending Posting Jobs on LinkedIn’s Publishing Platform, let’s know more about it first. Did you know that LinkedIn has been providing a publishing platform for 100 global influencers since 2012? And soon based on the success of it, in Feb 2014 LinkedIn announced that it was opening it up to another 25,000 members and then soon giving access to all its 300+ million users. I too was fortunate to be part of the first 25k users to get access to this amazing platform.

LinkedIn

Ideally when LinkedIn must have thought to introduce this publishing platform, not sure if they might have thought that recruiters might end up posting jobs on it. You might say that what is wrong in that. Well, there is nothing wrong in posting jobs, but Publishing Platform’s main motto was to share your thoughts, insights and articles with your followers.

Off lately there have been many users who have got access to the Publishing Platform. It’s a great move by LinkedIn to encourage more users to start sharing their thoughts with their LinkedIn Community. It also helps you to increase traffic on your Profile and your blog too. All you need is to link it via LinkedIn Publishing Platform.

LinkedIn Publishing

Before the recruiting community starts getting into a debate, let me also say that even I am a Recruiter. Just like you even I am always looking for platforms that can help me post jobs and hire talent. But this particular platform is not meant to be used for posting jobs.  One should share their professional expertise with the world via this platform.

This is also a great place for first time bloggers to start sharing their experience with their LinkedIn community, increase their brand visibility and followers too. But the challenge is that LinkedIn itself can’t stop this, and they should also not do it. It’s upon the individuals to make the right use of this Publishing Platform.

So would you like to be an influencer by using LinkedIn Publishing Platform? If not, you are free to continue Posting Jobs.

Looking forward to your thoughts on this interesting development related to LinkedIn Publishing Platform.

Regards

Rambling Recruiter

 

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