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World’s biggest and largest Social Media Statistics of Banks

Confession time 🙂 Had to wait for exactly 365 days to come up with this blog. Had made a small attempt to capture the social media statistics of banks last year (2015). And here we are exactly a year later to explore the progress of social numbers. 

Being a student of social media, I do understand that it’s not an easy task to manage, create, implement, and track social media numbers along with its impact. So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition, Corporate Marketing teams of all these banks who have surely created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Presenting World’s biggest and largest Social Media Statistics of Banks”

new-bank

Few Key takeaways:

  • 50 % of these banks have a dedicated YouTube Channel
  • SBI has recently crossed 1 M followers on their Twitter Account (Awesome)
  • 62% of these banks have a dedicate careers tab on their LinkedIn Company Page
  • IDFC Bank has the highest increase in Twitter Followers as compared to 2015 ie 97%
  • Kotak Bank has seen an increase in LinkedIn followers ie 93% rise as compared to 2015
  • RBL Bank has managed to create 88% increase (Likes) on their Facebook Page
  • Till 2015, Bandhan Bank did not have a dedicated LinkedIn Company Page. This year they have create it and has 1440 followers
  • SBI again takes the cake J they have seen a 56% rise in subscribers on their YouTube channel.
  • And one more, SBI again leads in the space of Instagram too with 184K followers

Looking forward to your views and comments on this blog post.

Regards

Rambling Recruiter

 

 

 

Social Media + Banks = Amazing Combination

Banking!!! There was a time when people used to visit banks (We still do) But the frequency has reduced drastically. Thanks to Technology. We are all digitally connected with our Banks. To make things even more interesting, there have been some amazing Social Media Campaigns via Banks and have got us engaged. Example : Hashtag Banking, Transfer your funds via Twitter and so on.

The following blog is a small effort to showcase the Social Channels that these banks are leveraging to help us get the best customer experience and also to tap the talent for their hiring needs. Based on the previous post “Big Big Opportunity for Pharma Companies!!! Social Media Presence!!! ” it was a similar amazing learning experience and gained insights while conducting research of these Banks Social Media Presence. Example : Some banks have a Pinterest and Instagram Account. Isn’t that interesting!!! 

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Bank

Bank1

So, hope via this Data you might have been able to get amazing insights around leveraging Social Media. It’s not a rocket Science, all we need to understand our Target Audience / Customers / Candidates and then work on a Social Media Strategy.  

Looking forward to your views, inputs and suggestions on this data.

Regards

Rambling Recruiter

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