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Have you identified your Social Media Ambassadors!!

Your Company has a Facebook Page! Twitter Handle! LinkedIn Company Page! If your answer is YES, then the following question is for you. Have you identified your Social Media Ambassadors!! Who are they? Where do they work? Loads of Questions, right. Let’s make it easy. Now a days almost every company is on LinkedIn, Facebook and Twitter. They would like to increase their presence and increase their followers on Social Media Channels. Nothing wrong in that. They are all trying hard to build their social network. But are they forgetting something? 

Yes you guessed it right. They missing out on their very own Brand Ambassadors on Social Media. Every company has a set of Social Media Ambassadors who have good amount of followers and are great influencer’s within their network. Yes, you read it right, every company has such employees. So have companies tried to identify them and make the most of their network? Well, some have, but most are still clueless about where they are and how to encourage them to promote their own company on Social Media Channels. 

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It it one thing to create a Company Twitter Account and other thing to promote it. Do you know how many in your company are on Twitter? I bet most of them will not have an answer. It’s important to build your internal network first and encourage your employees to embrace such powerful social channels. Companies need to train them, engage them and nurture them to use Social Channels. Then they need to identify top influencer’s from them and slowly develop them into their Social Media Ambassadors.

Companies have also created multiple Facebook Pages, but are these pages talking to each other? Are they even following each other? In this case too, companies must promote their Facebook Pages Internally and then encourage them to share relevant content within their networks. As every employee has his/her strong network on social channels. And companies must make the most of it. 

LinkedIn is a channel where we by default mention our Company name and our designation. So is there a way we can ask all our employees on LinkedIn to share important links in their company sections, add videos, careers website url’s on their profile? Companies must realize that charity begins at home. In other word, promotion begins from internal networks and then one can go all out externally. 

So have you identified your Social Media Ambassadors? 

Looking forward to your views on the following topic.

Regards

Rambling Recruiter

LinkedIn Publishing Platform is not for Posting Jobs? Is it?

Before we get down to business and before all Recruiters start defending Posting Jobs on LinkedIn’s Publishing Platform, let’s know more about it first. Did you know that LinkedIn has been providing a publishing platform for 100 global influencers since 2012? And soon based on the success of it, in Feb 2014 LinkedIn announced that it was opening it up to another 25,000 members and then soon giving access to all its 300+ million users. I too was fortunate to be part of the first 25k users to get access to this amazing platform.

LinkedIn

Ideally when LinkedIn must have thought to introduce this publishing platform, not sure if they might have thought that recruiters might end up posting jobs on it. You might say that what is wrong in that. Well, there is nothing wrong in posting jobs, but Publishing Platform’s main motto was to share your thoughts, insights and articles with your followers.

Off lately there have been many users who have got access to the Publishing Platform. It’s a great move by LinkedIn to encourage more users to start sharing their thoughts with their LinkedIn Community. It also helps you to increase traffic on your Profile and your blog too. All you need is to link it via LinkedIn Publishing Platform.

LinkedIn Publishing

Before the recruiting community starts getting into a debate, let me also say that even I am a Recruiter. Just like you even I am always looking for platforms that can help me post jobs and hire talent. But this particular platform is not meant to be used for posting jobs.  One should share their professional expertise with the world via this platform.

This is also a great place for first time bloggers to start sharing their experience with their LinkedIn community, increase their brand visibility and followers too. But the challenge is that LinkedIn itself can’t stop this, and they should also not do it. It’s upon the individuals to make the right use of this Publishing Platform.

So would you like to be an influencer by using LinkedIn Publishing Platform? If not, you are free to continue Posting Jobs.

Looking forward to your thoughts on this interesting development related to LinkedIn Publishing Platform.

Regards

Rambling Recruiter

 

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