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Have you branded yourself on the latest craze – Pinterest

What’s this buzz about Pinterest?? I’ve been hearing and am sure even you too have been hearing a lot of news throughout the industry on this new social sharing site. All of our reaction to this news is – Oh No!! Another Social Networking Tool!!! Well, you are absolutely right in saying that it’s another Social Networking Tool, but then its Different ;). So, getting into the details of it- what is Pinterest all about? Is it worth using? Is it here to stay for a longer duration? Who should use it? How to use it?  And anxiety continues…Hang on, you will surely get all the answers to these questions (Almost All). Here we go..

In simple terms, Pinterest is a virtual pinboard.Remember during our school/college days we use to have notice boards where most important and interesting information was pinned. Even today we Pin “good reads” or another interesting stuff to our office board, so with similar concept is – Pinterest, a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting”. 

Users of Pinterest are incharged of themed image boards, populating them with media found online using the “Pin It” button, or uploaded from their computer.Each such item of media is known as a “pin,” and can be a picture, a video, a discussion, or a monetary gift. Pins can be grouped into “boards,” which are sets of pins created on a given topic. Pinterest can be accessed by adding the “pin it” button to the desktop bookmark bar, “follow me” and “pin it” button added to personal website or blog pages. Pinterest makes it really easy to add content, either through smart phone apps, Internet browser extensions or, of course manually on the Pinterest website.

Now the question arises how can Companies use it to Brand themselves or their Products.

– You can mention about your company’s products / Services can also talk about your Leadership Team or Fun corner. All you have to do is copy the web link of the desired page and enter the details. The advantage is that you don’t have to worry about the content, as the company website already has all the details.

– Another way to promote your company is to highlight the various achievement of your organization with respect to awards/patents/Media News and also your project “Employee Speaks” section. Most of the companies use this space to project their employees (past/present) and share their experience working with the organization.

Recruiters can also take advantage of this new platform to promote Job Opening of their organization. All they have to do is give the link of Career Page and hope to get some traffic via Pinterest. It is potentially a brilliant way of engaging both existing and potential employees.

Most of us have no dearth of knowledge sharing on Social Recruiting, but it’s always worth exploring newest tool as an addition to your existing social recruiting tools. End of the day, none of us get 100% success using any new tool right away but with time comes success and challenges. I Still remember those days when people used to say “Are you Crazy, You cannot recruit via Facebook and Twitter”. But this is not the case anymore. It completely depends on how you plan to use it and also how well you execute it as part of your social networking tools. Also, in my opinion, it’s too early to judge its success or Failure, but it’s surely here to make you think and tempt you to use it.

Did I mention “Pinterest is driving more traffic than Google+, YouTube and LinkedIn Combined” Worth a shot right…..

Looking forward to your views on this latest tool. Hope to see you on Pinterest.

You can follow me on Pinerest – http://pinterest.com/kunjal13/

 Happy Pinning 😉

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Are you looking for resumes on Google+ ?? Can we ??

Now that Google + has been part of our lives, the question that every Recruiter might want to ask is –
How can we get an invite 😉 (Sometime back this was the question that was all over)
Just Kidding… But the real question that they were asking was: (including myself)
 
– “Can we find resumes on Google +”
– If yes, how can we do that ?
 
I know its just been a while that Google + has been introduced to this world, and it will take good amount of time before people use it frequently.
Although it might not be even close to what people are doing on Facebook, thanks to the various recruitment apps available on Facebook. You can check my article on Sourcecon “Facebook Fan Pages for Sourcing and Recruiting “ No Doubt that Facebook has been the lone Social Networking site to have taken a giant leap in terms of encouraging Recruitment related activities, but Google + too might soon be an good option for the recruiters to explore resumes on the site.
 
A few days back i came across a site, thanks to my mentor in my previous organization (@sarangbrahme), the site is http://www.findpeopleonplus.com/ . I was really amazed to see the kind of data that the site had to provide. It had the Google + users data across the globe. Following are just a few details that you might be interested in :
 
On the left side there is a long list of catagories like:
 
*People Looking for Networking
*Occupation
*Location of the user
*Following / Followers
*On Facebook / Twitter
*Country / State 
 
 
Check out the statistics:
 
 
 
 
 
 
 
There are also other sections, but our major focus would be the 3 categories mentioned above. Just tried a few searches on this site, for example Java AND Developer. The results show around 430 people, then based on your location preference, you can filter the users location, and also the occupation of that particular user.
 
 
You might ask, why am i using the term User? Well, the reason for this is that they are not necessarily candidates, unlike the resumes on Monster or Dice. They are users on Google +, hence one must be careful before we bombard them with job opportunities. One of the advantage is that you can click on the respective user, and can find his/ her links (Twitter / LinkedIn / Blogs etc) and then based on that you can connect and share your job requirement.
 
One more example : Just entered Testing and QTP, and found 3 resumes with those skills. (Again just to remind that the numbers might not be encouraging, but this is just a start and as the data increases, more and more resumes will be visible).
 
 
Once i got 3 users, i clicked on one of the resumes and then entered his Google+ profile (just below the photo of the user), and then managed to view “About” section, where you can get the complete details of the candidate.You can also check on the right side of the profile, various links that users enter. 
 
 
 
One more thing that i would like to add is that, google has a huge number of users that have some point of time created their profile on Google – https://profiles.google.com/ . This is just a small start, as time goes by, many more users will update their profiles and create their G+ accounts.
 
From the data available on this site, it is very evident that the major population of users is from US (150,523), followed by India (18021), hence i will not be surprised that the numbers will soon increase. This will surely bring in fresh users on G+ and there will be a lot more indexed users on this site. It might seem too early to bank upon this data for recruiters out there, but this might soon change and might be a decent gold mine for resumes.
 
Looking forward to hear from you about this post, and also if u have any other ideas, or views about this, you’re most welcome.
 
Regards
Rambling Recruiter 

Will you stick to Facebook or Move to Google +

GoogleFacebook…..
 
And the war continues…. I know by now you might have come across thousands of views, reviews, blogs, videos about the pros and cons of both the services. Hence i wanted to just highlight some basic points that might make it a bit easy to understand. I will not be getting into the debate of will it help the advertisers, will it generate revenues… etc etc….
 
This post is from an angle of the users (Including me). I have been on Google + for almost a week. Fortunately got an invite, via Twitter. Had posted that i am looking for an invite, and very next minute, i got an invite (Thanks to @jonw860 ) OK, lets get down to the basics. The question that everyone is asking is ……..
 
 “Will you leave Facebook and join Google+” ………
 
Hope these features and +tive / -tive points might help you to decide and answer the above question.
 
Google+
Its New, Its still under testing phase. (But its still New)
 
– Its got Circles (Circles is nothing but – Users will be able to filter what content is shown to which group ) All you need is to drag and drop it in respective Circles. eg – Friends, Relatives, Family, Office , Bloggers Etc Etc…
 
Hangout – This feature and Circles is something that makes Google + different from FB. Google’s new hangout product is all about group chat, Video Chat. Up to ten people can use it at once. I have spend some time on Hangout with my friends, and it works just fine. The killer feature is that you can have a Group Chat 🙂 WOW… … (FB is yet to launch this) 
Did i mention that Group Chat and Video chat is FREE on Google Hangout????
 
– You will get Picasa, Youtube, Gmail, Buzz all on your google + page 🙂 Interesting .. right !!!!
 
 
 
 
 
 
 
 
 
 
 
Facebook
– Its Huge, you have many friends already on it.
 
– Its got no cricles, but has many groups, games, Farmvilla, thousands of Apps.
 
– It has recently added the Video Chat option, thanks to Skype. You can make a call right from the home page, or from your friends profile page. You can also record your message and that will be sent across to your firend. Its Awesome. No need to register for Skype, or download the Skype client. You can try it at https://www.facebook.com/videocalling
This too just works fine, although as of now you cant have a group video chat on it. (It might come soon)
 
I know you might be all set to take a shoot at Google plus….. Do try it, and let me know if you have any comments and views on the same. I would stick onto both the services for a while. Lets see what else will this so called healthy war lead to.
 
Following is my Google + Profile and Facebook Profile 🙂
 
Happy networking 😉
 
Regards
Rambling Recruiter
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