Blog Archives

Power of Hashtags : 10 years and counting

It must surely be a proud moment for Chris Messina, a social technology expert, who is credited to have come up with the very first Hashtag on Twitter. He first posted the hashtag #barcamp in August 2007.  As of today, it’s been 10 years since the birth of Hashtags. For those who are looking for that tweet with the 1st ever hashtag, here you go: 

“how do you feel about using # (pound) for groups. As in #barcamp [msg]?”

Talking about the power of hashtags, right from individuals, brands, companies and governments are leveraging it. Following is an attempt to showcase few examples of how hashtags are being used:

a) Celebrating Employees / FunAtWork :

Amazing way to showcase the culture of the company and create relevant hashtags. This helps both employees and external audience to promote and know about the various celebrations at workplace.

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b) Jobs: Enough Said 🙂

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c) Corporate Events / Employer Branding:

Companies are using it during events, announcing quarterly  results, product launch etc

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d) Blogs :

Hashtags are a great way to find relevant blogs, articles around any topic that you are interested in . Do try it out.

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e) Contests :

Yet another interesting way to connect and engage with your audience

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Would be interesting to know how you are using hashtags and how is it helping you to connect and engage with your employees, audience etc.

So are you all set to enter the amazing world of Hashtags!! You can also get more tips from my previous blog about Hashtags right here – https://goo.gl/mDjWTr 

Regards

#RamblingRecruiter

 

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WhatsApp Hiring!! Not a Myth anymore!!

It’s been almost 3 years since I wrote this post “WhatsApp as Social Recruiting Tool!! You must be kidding!!!” Since there has been lot of insights, discussions, agreements, not so good agreements around how WhatsApp can help in Hiring. But as time went by, we did learn new ways to leverage it for social hiring.

Well, some might still say that the LinkedIn Posts about people asking for phone numbers and adding them as part of some technical or jobs group is crap. But what is right and what is wrong, who decides. If that so called approach works for them, so be it. At the end of the day, it’s a choice that people make to share their number of a public platform or not. So, moving on, I know us being into the hiring business, we are always surrounded by numbers, data, and reports. So here are some facts about WhatsApp that might help us to discuss more about how it can make an impact in the coming years in the space of social hiring.

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So what have we learnt from this data!! https://goo.gl/a6bqev

– Out of 24 Active Social Platform, 11 of them at Messengers and FB Messenger and WhatsApp are comfortably sitting on 2nd and 3rd positions.

– As we move on there will be more and more new Internet Users and more active social media users

Coming on to the recent update that the entire world is talking about is the WhatsApp Status Update. Some are happy, some not. But how do you think it can help us as hiring professionals!!!

Here are some examples that we might be able to leverage and a tiny wish list from a passionate hiring professional of how WhatsApp can change the social hiring space:

– Can recruiters share interesting stories around their company updates via photos? I am sure many recruiters would have create a dedicated hiring group on WhatsApp. This is a great opportunity to share in stories via this new update

– In case companies have created an internal WhatsApp group, they too can leverage this update of sharing stories around workplace, updates, celebrations etc.

So now moving on to the wish list of a recruiter for WhatsApp teams:

– Imagine a dedicated Company Group (Official Page) on WhatsApp, where in companies can showcase their work, their culture, their events, their hiring needs, their awards etc. (WeChat already has this option)

– There is no doubt that we are all more active on WhatsApp than on any other social platform, so it would surely be a win win situation for all Corporates, WhatsApp team and prospective candidates, audience and followers to explore this option.

– It also makes a good business sense for WhatsApp to monetize this platform and also help Corporates to reach more and more candidates on real time basis.

Would be interesting to know your views on whether a dedicated company page on WhatsApp will help us as hiring professionals to tap in prospective candidates. Feel free to share your views.

Happy (Social) Hiring

World’s biggest Social Media Statistics of Pharma Companies

Confession time!!!! Just like the previous blog about Banks, had to wait for 365 days to come up with this blog too. Had made a small attempt to capture the social media statistics of Pharma companies last year (2015). And here we are exactly a year later to explore the Statistics .

So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition and Corporate Marketing teams of all these companies who have created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Presenting World’s biggest Social Media Statistics of Pharma Companies”

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Few Key takeaways:

  • 66% of these Pharma companies have a dedicate careers tab on their LinkedIn Company Page
  • Glenmark has managed to create 52% increase (Likes) on their as Facebook Page
  • Dr Reddy’s Laboratories has the highest increase in Twitter Followers as compared to 2015 ie 36%
  • Sun Pharma has seen an increase in LinkedIn followers ie 36% rise as compared to 2015
  • Till 2015, Zydus Group did not have a dedicated Twitter account. This year they have reached 554 followers
  • Pfizer and Dr Reddy’s Laboratories have seen an good increase on their YouTube Channel in terms of subscribers ie 47% and 65% respectively

Looking forward to your views and comments on this blog post.

Regards

Rambling Recruiter

All about #TechHR16 in 140 characters

“If you can’t explain it simply, you don’t understand it well enough” ~ Albert Einstein

“If you can’t explain in 140 characters, you don’t understand it well enough” ~ Kunjal Kamdar

It was time for the 3rd edition of TechHR and time to meet, learn and connect with the Who’s Who of the HR community. PeopleMatters as always managed to bring in amazing speakers, topics and provide a common learning platform for HR folks. Considering we all have a short attention span (Reading too); following are the tweets aka 140 Characters.

Here you go:

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Hope this collection of tweets might help you gain some interesting insights from the world of TechHR. In case you are on Twitter, you can also connect with the speakers in 140 characters right here : goo.gl/uYtxnJ

Looking forward to your views, comments and thoughts around TechHR16.

Regards

Rambling Recruiter

 

Magic of 140 characters… 10 years and counting

Who would have thought that 140 characters could change the way we communicate. Who would have imagined that we could connect, learn and share via 140 characters. And most important part, who would have thought that we as companies and HR folks could leverage this amazing platform to broadcast, share, connect and promote.

What do you actually do on Twitter? What is the ROI of  investing time on Twitter?

I have got this questions a dozen of times. Earlier I would sincerely explain them the entire stuff, right from how it helps you build your brand, how you can connect and learn from like minded folks spread across the globe, how it helps us as HR professionals to learn about latest trends, how they can learn loads by participating in various HR Tweetchats. Well, that was past. Now I just say “It helped me get my current and previous job”

Enough of bragging 🙂 Twitter is surely an amazing platform only for those who really want to invest in self learning.

Following are some interesting insights from Twitter Influencers as to how has Twitter helped them :

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To add to these amazing insights, hope these blogs would also encourage and motivate you to explore the amazing world of Twitter 🙂

Made in India : List of CXO’s on Twitter

Welcome to the amazing world of Hashtags!!!

So what are you waiting for!!! Do go ahead and explore the “Magic of 140 characters”

Regards

Rambling Recruiter

Big Big Opportunity for Pharma Companies!!! Social Media Presence!!!

Data!! Well, that’s want everyone wants before you even speak 🙂

So here we go. This is a small exercise to showcase “Social Media” presence of Pharma Companies.

 

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PS: Before you jump to any conclusion, let’s take a pause and understand that the Objective is to showcase the HUGE OPPORTUNITY that Pharma companies have in the space of “Social Media”

One thing is clear that they do have good presence on various social channels, and have Likes and Followers. But still something is missing. There is a lot of talk of millennials joining the workforce, their expectations, their aspirations etc. They are even more social (Online) that the management, the leaders and managers. Hence it’s a big opportunity for Pharma companies to have a Social Strategy which is focused on engaging, connecting and tapping the future talent.

Companies must ideally have a dedicate team which only focuses on these Corporate Social Channels. Some do outsource such activities, which is still fine. As long as it does help companies remain active on Social Channels and remain connected with their followers. Here is one small example of where to get it startedhttps://goo.gl/qx99eU

So, hope this data did help 🙂 (We are so so obsessed with data, that nothing moves without it, not even basic things)

What are you waiting for? Go ahead and get it going. Social Media is an amazing place to leverage your Social Strategies. Go ahead, create some amazing content and campaigns to attract your potential talent.

Regards

Rambling Recruiter

Employee Branding AND NOT Employer Branding!!!!

What is the difference? Does it mean anything!! How will it impact the organisation and employees? How can HR drive this? For those looking for technical definition or Harvard Articles are more than welcome to visit those sites. And for those who want to keep it simple and to the point can continue reading this 😉

I am sure just by reading the title, you might have had these questions running at the back of your mind. Let’s make it simple. Imagine a Brand talking about itself… blowing its own trumpet. And now imagine an employee sharing about her / his experience with the external audience. Which one would you believe? Which one looks more real?

ERWell, that’s the basic difference between Employee Branding and Employer Branding. This does not mean that Companies will completely move away from Employer Branding. But their main focus would and should now be Employee Branding activities. Always think from the candidates perspective, get into their shoes and think what would you like the organisation do to attract you or get your attention.

Companies which celebrate their real assets ie Employees, will succeed in the so called race of hiring the Right Talent. I am sure you would have heard a lot of buzz around “War for Talent”. Talent is how you define it, Talent is how you nurture it, Talent is how you develop it. 

By this time I am sure that HR folks reading this might say, how can we contribute towards Employee Branding? Right? It’s not a rocket science, NO Jargons, no super duper expensive survey is required for this. All you need to do is focus on your employees. Celebrate their Success Stories. Since childhood, we all do relate to Stories and love to live them too. So just go ahead, look for amazing stories within your company, assign a dedicated SPOC in each Function / Department / Business Unit to collect such stories and then all you need to do is prepare an interesting post / blog around it and celebrate it on your Corporate Social Channels.

Simple right? Well, it’s actually simple. This also has a positive effect on your brand. It helps your own employees to become Social Media Brand Ambassadors too. They will promote and talk about your brand with pride. It’s surely more authentic and real too.

Regards

Rambling Recruiter

The Results are OUT!!! Biggest Study : 200 Recruiters LinkedIn Profile

It’s time to announce the results.

For those who missed the previous post, here is the link : http://goo.gl/51jFj0

This includes the reason for this study of 200 Recruiters LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

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So now that you are aware of the results, lets break the questions and understand the importance of it.

A) Out of 200 Recruiters, 27% have a LinkedIn Premium Profile. So how does it matter!!!

PS: It’s not mandatory to have a Premium Account. Its optional.

– Premium Profile gives you 10 InMail credits per month to directly contact anyone on LinkedIn , even if you are not connected

– Premium Profile Discovers who’s interested in you Access the full list of people who viewed your profile in the last 90 days, so you can reach out or follow up.

PS: Companies can pick up their Social Brand Ambassadors and subscribe for a LinkedIn Premium Account for selected Recruiters 

B) Out of 200 Recruiters, 65% have not mentioned their Company / Careers Website on their LinkedIn Profile!!!

– This is super basic stuff. Helps candidates to go and apply for openings. PS: Please go ahead and add it on your Profile

– Helps in creating traffic on your companies Careers Page and helps candidates to visit your company website and know more about your company.

C) Only 20% Recruiters have shared their Twitter Handle on their LinkedIn Profile!!

– This means that 80% are not on Twitter.

– This blog might be useful for recruiters to try exploring Twitter at least once. Rest is up to their personal choice 🙂

D) 86% of Recruiters have not included companies PDF / Videos on their Profile.

Nowadays almost all companies are Digital Savvy and have some interesting Company Videos to showcase cos culture, fun, activities, leaders speech, awards, rewards etc.

– With the help of your recruiters you can showcase all these to the prospective candidates

E) 89% Recruiters have not shared Jobs / Openings in their Summary / Profile section

– This is surprising. Well, we as recruiters are always on the hunt to tap talent. We should not forget that candidates do visit our LinkedIn Profile.

– Ensure that you list the current job openings on your Summary / Profile Section. This will help prospective candidates to know what skills you are hiring.

F) 95% Recruiters don’t Blog

– I am not surprised by this result.

– But with LinkedIn coming up with Publishing Platform, it’s easy for Recruiters to start Blogging. Start Expressing, Start Sharing with your community. The more your share, the more you end up learning.

 So do you think that Recruiters are ignoring Social Branding!!! 

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. You can also share your views with me on @kunjal23 

Regards

Rambling Recruiter

Biggest Study – 200 Recruiters LinkedIn Profile

It’s time to test the Recruiters as the previous Blog was a test for 200 CXO’s. I did get some interesting comments on Twitter, Facebook and LinkedIn after the Blog was published. Some were of the opinion that CXO’s are not expected to have a complete LinkedIn Profile. Why do they need to even put their companies Website on their Profile. Why share companies PDF / Videos etc on their own Profile. And on and on and on. Well, they have a right to share their views and I welcome those. In fact such comments help me to work even harder to showcase the reasons why all this is important. 

To take this study one step ahead, I wanted to look at Recruiters LinkedIn Profiles. We all consider them as Gate Keepers that help to tap and find talent. Recruiters are the first set of people with whom candidates interact. It’s like a make or break point for candidates. Companies can’t grow without Business and to ensure that business runs, they need talent. And this is where recruiters come in to provide the talent.

Okay, enough of praising the recruiters 🙂 But this was needed. As companies have realized (Not all, but some) that recruitment can is not longer a Support function, it’s a strategic function. So moving on with the study of 200 Recruiters LinkedIn Profile, I did wanted to evaluate them on certain parameters such as:Hiring

Objective:

No Jargon, No Gyan. Just wanted to find out if Recruiters are Managing or Ignoring Social Branding!!

Study Methodology:

200 Recruiters from diverse companies, spanning in size from startups to Fortune 500 companies were the base for this study. LinkedIn was the preferred channel for this study.

Questions that were studied:

– Do Recruiters have a LinkedIn Premium Profile!!

– Have Recruiters included their companies Website / Careers Website!!

– Have Recruiters synced / shared their Twitter Handle!!!

– Do these Recruiters include their companies Video / PDF on their Profile!!

– Have they shared Jobs / Openings in their Summary / Profile Section on LinkedIn!!

– Do Recruiters Blog!! Have they mentioned their Blog on their LinkedIn Profile!!

Looking for results!!! Well, before that, would like to know your views on the set of questions that were set for this study. Are your Recruiters Ignoring Social Branding!!! Have you covered the following key points that represent your company’s brand on LinkedIn? Is it important for Recruiters to include these points on their LinkedIn Profile!!!

Share your views by using #RecruitersBranding on Twitter. The study results of 200 Recruiters will be soon shared here. So keep watching this space.

Regards

Rambling Recruiter

The Results are OUT!!! Are CXO’s Ignoring Social Branding!!!

It’s time to announce the results. For those who missed the previous post, here is the link : http://goo.gl/Dz9IXu.

This includes the reason for this study of 200 CXO’s LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

CXO_InfographicSo are you surprised? Well some of you may be surprised with the results of this question – Have they included their companies Website / Careers Website!! 82% did not. You might wonder what’s a big deal, right? Well they are considered as Leaders and set examples. So ideally they should lead by examples.

Same is the case with including Company PDF / Videos on their Profile. They represent the company on-line, and  I guess most of the companies do have a YouTube Channel. So it makes more sense to also include those on their LinkedIn Profile.

Was also surprised with the % of CXO’s not having Twitter or Blogs on their LinkedIn Profile.These 2 are very powerful platform for them to engage with their followers, potential Stakeholders, Clients and Candidates too.

So do you think that CXO’s are ignoring Social Branding!!!

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. Share your views by using #CXOsBranding on Twitter.

Regards

Rambling Recruiter

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