Blog Archives

World’s biggest Social Media Statistics of Pharma Companies

Confession time!!!! Just like the previous blog about Banks, had to wait for 365 days to come up with this blog too. Had made a small attempt to capture the social media statistics of Pharma companies last year (2015). And here we are exactly a year later to explore the Statistics .

So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition and Corporate Marketing teams of all these companies who have created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Presenting World’s biggest Social Media Statistics of Pharma Companies”

pharma

Few Key takeaways:

  • 66% of these Pharma companies have a dedicate careers tab on their LinkedIn Company Page
  • Glenmark has managed to create 52% increase (Likes) on their as Facebook Page
  • Dr Reddy’s Laboratories has the highest increase in Twitter Followers as compared to 2015 ie 36%
  • Sun Pharma has seen an increase in LinkedIn followers ie 36% rise as compared to 2015
  • Till 2015, Zydus Group did not have a dedicated Twitter account. This year they have reached 554 followers
  • Pfizer and Dr Reddy’s Laboratories have seen an good increase on their YouTube Channel in terms of subscribers ie 47% and 65% respectively

Looking forward to your views and comments on this blog post.

Regards

Rambling Recruiter

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World’s biggest and largest Social Media Statistics of Banks

Confession time 🙂 Had to wait for exactly 365 days to come up with this blog. Had made a small attempt to capture the social media statistics of banks last year (2015). And here we are exactly a year later to explore the progress of social numbers. 

Being a student of social media, I do understand that it’s not an easy task to manage, create, implement, and track social media numbers along with its impact. So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition, Corporate Marketing teams of all these banks who have surely created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Presenting World’s biggest and largest Social Media Statistics of Banks”

new-bank

Few Key takeaways:

  • 50 % of these banks have a dedicated YouTube Channel
  • SBI has recently crossed 1 M followers on their Twitter Account (Awesome)
  • 62% of these banks have a dedicate careers tab on their LinkedIn Company Page
  • IDFC Bank has the highest increase in Twitter Followers as compared to 2015 ie 97%
  • Kotak Bank has seen an increase in LinkedIn followers ie 93% rise as compared to 2015
  • RBL Bank has managed to create 88% increase (Likes) on their Facebook Page
  • Till 2015, Bandhan Bank did not have a dedicated LinkedIn Company Page. This year they have create it and has 1440 followers
  • SBI again takes the cake J they have seen a 56% rise in subscribers on their YouTube channel.
  • And one more, SBI again leads in the space of Instagram too with 184K followers

Looking forward to your views and comments on this blog post.

Regards

Rambling Recruiter

 

 

 

Mother, Our Life Line

Celebrating Mother’s Day is a very modern world concept but a noble one. Moms have always been our lifeline, our support, our mentors, our best friends. We celebrate Mother’s Day this May 8th , since this day is absolutely close to my heart, I thought of sharing some workday ideas with the readers which are easy to implement.

Following are a list of idea that can be implemented very easily and will surely have a positive impact at workplace :

 A thank you note from the CEO or HR sent across to all working moms. This is a great way of reinstating your belief in them and letting them know how much they mean to the organization and how they are an integral part of your growth story

– If possible frame their Family portrait at their desk, nice surprise for them at the start of their day will just do wonders and make them smile for sure.

Invite their family members, especially their kids to office and let them see their work-spaces, meet their office friends and mingle with their peers, colleagues and bosses. Good way of integrating the extended family. You could also have a fun photo booth for the families, they can carry those memories back with them

– Organize a special lunch for all the working moms, if possible, tie-up with different outlets which can offer them discount on products, services. As I am sure, this group wouldn’t mind extra pampering and love.

– If possible invite a keynote speaker who can talk to them about career aspirations, work-life balance and the group can share tips with each other.

– A perfect occasion to launch Day Care Center if at all your company is planning to set it. This can also be a very great retention tool.

Ideally each day needs to be celebrated as “Mothers Day” as they are special. However we tend to forget to appreciate people and relationships on daily basis. This is a good reminder for us to start afresh again.

These are general tips, I am sure there are many more like these. Looking forward to your views around these workday ideas.

Regards

Rambling Recruiter

Are we (HR) ready for this Digital Change!!!!

2015 : WhatsApp was the most active social platform in India!!!

2016? Any Guesses!!  

Jan

Does this mean anything for us as HR folks!!! Let’s look at some interesting insights related to India from the latest Digital Report via We Are Social.

a) Facebook is the top most active social platform in India:

Good news for Companies and Recruiters !! There is no doubt that Facebook is an amazing place for companies to showcase their culture, employer branding activities and so on. Recruiters too get an opportunity to connect with prospective candidates (Candidates who may not respond to so called InMails, do respond to FB Messages) Surprised? Do try it 🙂 

b) India with population of 1319 million has 1012 million mobile Connections:

Mobile is the future!!! We have been hearing this since long, right!! Well, it’s time for us to make the most of this. Companies which have invested in making their Careers Sites Mobile friendly, will have early advantage. This is also a great opportunity for HR folks to also work closely with IT teams to develop Mobile Apps for Internal and External folks.

c) On an average we spend 4 hours 22 mins on Internet via PC / Tablet and 3 hours 7 mins via Mobile:

Companies will have to analyze this and work on policies that will help employees to make the most of Social Media Channels at work. Some companies have already taken the lead and have provided Social Media access to their employees. Employees are your brand ambassadors and we must encourage them to share relevant company news and events.

d) 66% folks view web pages via Mobile and 33% via laptops and desktops:

Interesting insights for companies to work on their Digital Marketing Strategy. This will also help them to work on content that is relevant to the specific Digital Channels. Companies need to keep a balance between various channels that will help the audience to consume relevant information.

Would be happy to know your views on these insights. In case you want to check the complete Digital Report, you can explore it right here :

Digital in 2016 by @eskimon : http://goo.gl/kj4Ahh

Regards

Rambling Recruiter

Twitter List of 101 Inspiring Gentlemen

101 Inspiring Women aka Rockstars

There are lists and lists. Some are focused only on how active Influencers are, some are focused on Klout Score, some are focused on how many followers they have etc etc. Well this following list does not focus on such technical parameters. This is a list of 101 Inspiring Women we all can and must learn from. A list of true champions in their respective professions. A list of Women who have inspired people who have worked with them, who have inspired other women to make an impact on society and the industry they belong to.

I have been fortunate to have met many of these Inspiring Women Leaders. Hence taking this opportunity to share a list of 101 Women who are a true inspiration.

Before I could pen down this list, there were some valid questions such as “What is your methodology to prepare this list?” “What tools are you using to rank them?” “What do you really mean by Influencers” etc. Also SEO was putting lot of pressure on me to give a Jazzier Title to this post. It was prompting me to have titles such as – “Top 101 Women Influencers on Social Media” “Top 101 Digital Women Influencers on Social Media” and so on. I did try my best to not fall in the trap of SEO Keywords 🙂 And most important the intent was not to rank or compare these amazing women leaders, but the intent was just to share a list of these amazing women who are role models to many out there.

So, let’s get to the list. They are in alphabetic order. PS: I am taking this liberty to break the rule for the 1st Name. She is truly the most inspiring and amazing women that I have ever met aka Neena Kamdar, My Mom 🙂 You would not believe, she is more active than me on Facebook and WhatsApp. A true Digital Rockstar Mom 🙂

Finally time to disclose “101 Inspiring Women aka Rockstars”

 

So what are you waiting for. All you need to do is follow these 101 Inspiring Women aka Rockstars. I am sure you too would have your own list of inspiring women aka Rockstars. So go ahead and share those names too. So that it can also help the readers to learn from their rich experience.

Regards

Rambling Recruiter

 

 

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