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World’s biggest Social Media Statistics of Pharma Companies (2015 -2018)

Confession time!!!! Just like the previous blog about Banks, had to wait for 365 days to come up with this blog too. Had made a small attempt to capture the social media statistics of Pharma companies in 2015 , 2016. 2017 and here we are exactly a year later to explore the Statistics of 2018

So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition and Corporate Marketing teams of all these companies who have created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring                                                                                                  

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Presenting World’s biggest Social Media Statistics of Pharma Companies”

Pharma

Few Key takeaways:

  • All of these Pharma companies have a dedicate careers tab on their LinkedIn Company Page
  • Cipla has the highest increase in Facebook Followers as compared to 2017 ie 22%
  • Sun Pharma has seen an increase in Youtube subscribers ie 173% rise as compared to 2017
  • Zydus Group has seen 92% increase in their Twitter followers as compared to 2017.
  • Pfizer and Dr Reddy’s Laboratories have seen an good increase on their YouTube Channel in terms of subscribers ie 51% and 117% respectively

Looking forward to your views and comments on this blog post.

Regards

Rambling Recruiter

The Results are OUT!!! Biggest Study : 200 Recruiters LinkedIn Profile

It’s time to announce the results.

For those who missed the previous post, here is the link : http://goo.gl/51jFj0

This includes the reason for this study of 200 Recruiters LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

Recruiters_Profile

So now that you are aware of the results, lets break the questions and understand the importance of it.

A) Out of 200 Recruiters, 27% have a LinkedIn Premium Profile. So how does it matter!!!

PS: It’s not mandatory to have a Premium Account. Its optional.

– Premium Profile gives you 10 InMail credits per month to directly contact anyone on LinkedIn , even if you are not connected

– Premium Profile Discovers who’s interested in you Access the full list of people who viewed your profile in the last 90 days, so you can reach out or follow up.

PS: Companies can pick up their Social Brand Ambassadors and subscribe for a LinkedIn Premium Account for selected Recruiters 

B) Out of 200 Recruiters, 65% have not mentioned their Company / Careers Website on their LinkedIn Profile!!!

– This is super basic stuff. Helps candidates to go and apply for openings. PS: Please go ahead and add it on your Profile

– Helps in creating traffic on your companies Careers Page and helps candidates to visit your company website and know more about your company.

C) Only 20% Recruiters have shared their Twitter Handle on their LinkedIn Profile!!

– This means that 80% are not on Twitter.

– This blog might be useful for recruiters to try exploring Twitter at least once. Rest is up to their personal choice 🙂

D) 86% of Recruiters have not included companies PDF / Videos on their Profile.

Nowadays almost all companies are Digital Savvy and have some interesting Company Videos to showcase cos culture, fun, activities, leaders speech, awards, rewards etc.

– With the help of your recruiters you can showcase all these to the prospective candidates

E) 89% Recruiters have not shared Jobs / Openings in their Summary / Profile section

– This is surprising. Well, we as recruiters are always on the hunt to tap talent. We should not forget that candidates do visit our LinkedIn Profile.

– Ensure that you list the current job openings on your Summary / Profile Section. This will help prospective candidates to know what skills you are hiring.

F) 95% Recruiters don’t Blog

– I am not surprised by this result.

– But with LinkedIn coming up with Publishing Platform, it’s easy for Recruiters to start Blogging. Start Expressing, Start Sharing with your community. The more your share, the more you end up learning.

 So do you think that Recruiters are ignoring Social Branding!!! 

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. You can also share your views with me on @kunjal23 

Regards

Rambling Recruiter

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