Blog Archives

World’s biggest Social Media Statistics of Pharma Companies

Confession time!!!! Just like the previous blog about Banks, had to wait for 365 days to come up with this blog too. Had made a small attempt to capture the social media statistics of Pharma companies last year (2015). And here we are exactly a year later to explore the Statistics .

So before you get into the data part, would like to thank the Digital Marketing, HR, Talent Acquisition and Corporate Marketing teams of all these companies who have created an impact on their customers, clients and candidates via their social sites. So keep it going and keep inspiring.

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Presenting World’s biggest Social Media Statistics of Pharma Companies”

pharma

Few Key takeaways:

  • 66% of these Pharma companies have a dedicate careers tab on their LinkedIn Company Page
  • Glenmark has managed to create 52% increase (Likes) on their as Facebook Page
  • Dr Reddy’s Laboratories has the highest increase in Twitter Followers as compared to 2015 ie 36%
  • Sun Pharma has seen an increase in LinkedIn followers ie 36% rise as compared to 2015
  • Till 2015, Zydus Group did not have a dedicated Twitter account. This year they have reached 554 followers
  • Pfizer and Dr Reddy’s Laboratories have seen an good increase on their YouTube Channel in terms of subscribers ie 47% and 65% respectively

Looking forward to your views and comments on this blog post.

Regards

Rambling Recruiter

All about #TechHR16 in 140 characters

“If you can’t explain it simply, you don’t understand it well enough” ~ Albert Einstein

“If you can’t explain in 140 characters, you don’t understand it well enough” ~ Kunjal Kamdar

It was time for the 3rd edition of TechHR and time to meet, learn and connect with the Who’s Who of the HR community. PeopleMatters as always managed to bring in amazing speakers, topics and provide a common learning platform for HR folks. Considering we all have a short attention span (Reading too); following are the tweets aka 140 Characters.

Here you go:

tech3 Tech4 Tech2 Tech1

Hope this collection of tweets might help you gain some interesting insights from the world of TechHR. In case you are on Twitter, you can also connect with the speakers in 140 characters right here : goo.gl/uYtxnJ

Looking forward to your views, comments and thoughts around TechHR16.

Regards

Rambling Recruiter

 

Magic of 140 characters… 10 years and counting

Who would have thought that 140 characters could change the way we communicate. Who would have imagined that we could connect, learn and share via 140 characters. And most important part, who would have thought that we as companies and HR folks could leverage this amazing platform to broadcast, share, connect and promote.

What do you actually do on Twitter? What is the ROI of  investing time on Twitter?

I have got this questions a dozen of times. Earlier I would sincerely explain them the entire stuff, right from how it helps you build your brand, how you can connect and learn from like minded folks spread across the globe, how it helps us as HR professionals to learn about latest trends, how they can learn loads by participating in various HR Tweetchats. Well, that was past. Now I just say “It helped me get my current and previous job”

Enough of bragging 🙂 Twitter is surely an amazing platform only for those who really want to invest in self learning.

Following are some interesting insights from Twitter Influencers as to how has Twitter helped them :

Twitter3

Twitter2

Twitter 1

To add to these amazing insights, hope these blogs would also encourage and motivate you to explore the amazing world of Twitter 🙂

Made in India : List of CXO’s on Twitter

Welcome to the amazing world of Hashtags!!!

So what are you waiting for!!! Do go ahead and explore the “Magic of 140 characters”

Regards

Rambling Recruiter

101 Inspiring Women aka Rockstars

There are lists and lists. Some are focused only on how active Influencers are, some are focused on Klout Score, some are focused on how many followers they have etc etc. Well this following list does not focus on such technical parameters. This is a list of 101 Inspiring Women we all can and must learn from. A list of true champions in their respective professions. A list of Women who have inspired people who have worked with them, who have inspired other women to make an impact on society and the industry they belong to.

I have been fortunate to have met many of these Inspiring Women Leaders. Hence taking this opportunity to share a list of 101 Women who are a true inspiration.

Before I could pen down this list, there were some valid questions such as “What is your methodology to prepare this list?” “What tools are you using to rank them?” “What do you really mean by Influencers” etc. Also SEO was putting lot of pressure on me to give a Jazzier Title to this post. It was prompting me to have titles such as – “Top 101 Women Influencers on Social Media” “Top 101 Digital Women Influencers on Social Media” and so on. I did try my best to not fall in the trap of SEO Keywords 🙂 And most important the intent was not to rank or compare these amazing women leaders, but the intent was just to share a list of these amazing women who are role models to many out there.

So, let’s get to the list. They are in alphabetic order. PS: I am taking this liberty to break the rule for the 1st Name. She is truly the most inspiring and amazing women that I have ever met aka Neena Kamdar, My Mom 🙂 You would not believe, she is more active than me on Facebook and WhatsApp. A true Digital Rockstar Mom 🙂

Finally time to disclose “101 Inspiring Women aka Rockstars”

So what are you waiting for. All you need to do is follow these 101 Inspiring Women aka Rockstars. I am sure you too would have your own list of inspiring women aka Rockstars. So go ahead and share those names too. So that it can also help the readers to learn from their rich experience.

Regards

Rambling Recruiter

 

 

Social Media + Banks = Amazing Combination

Banking!!! There was a time when people used to visit banks (We still do) But the frequency has reduced drastically. Thanks to Technology. We are all digitally connected with our Banks. To make things even more interesting, there have been some amazing Social Media Campaigns via Banks and have got us engaged. Example : Hashtag Banking, Transfer your funds via Twitter and so on.

The following blog is a small effort to showcase the Social Channels that these banks are leveraging to help us get the best customer experience and also to tap the talent for their hiring needs. Based on the previous post “Big Big Opportunity for Pharma Companies!!! Social Media Presence!!! ” it was a similar amazing learning experience and gained insights while conducting research of these Banks Social Media Presence. Example : Some banks have a Pinterest and Instagram Account. Isn’t that interesting!!! 

So enough of Talking, let’s look at the DATA!!!! (We are all so obsessed with Data)

Bank

Bank1

So, hope via this Data you might have been able to get amazing insights around leveraging Social Media. It’s not a rocket Science, all we need to understand our Target Audience / Customers / Candidates and then work on a Social Media Strategy.  

Looking forward to your views, inputs and suggestions on this data.

Regards

Rambling Recruiter

Big Big Opportunity for Pharma Companies!!! Social Media Presence!!!

Data!! Well, that’s want everyone wants before you even speak 🙂

So here we go. This is a small exercise to showcase “Social Media” presence of Pharma Companies.

 

Pharma_Data

PS: Before you jump to any conclusion, let’s take a pause and understand that the Objective is to showcase the HUGE OPPORTUNITY that Pharma companies have in the space of “Social Media”

One thing is clear that they do have good presence on various social channels, and have Likes and Followers. But still something is missing. There is a lot of talk of millennials joining the workforce, their expectations, their aspirations etc. They are even more social (Online) that the management, the leaders and managers. Hence it’s a big opportunity for Pharma companies to have a Social Strategy which is focused on engaging, connecting and tapping the future talent.

Companies must ideally have a dedicate team which only focuses on these Corporate Social Channels. Some do outsource such activities, which is still fine. As long as it does help companies remain active on Social Channels and remain connected with their followers. Here is one small example of where to get it startedhttps://goo.gl/qx99eU

So, hope this data did help 🙂 (We are so so obsessed with data, that nothing moves without it, not even basic things)

What are you waiting for? Go ahead and get it going. Social Media is an amazing place to leverage your Social Strategies. Go ahead, create some amazing content and campaigns to attract your potential talent.

Regards

Rambling Recruiter

The Results are OUT!!! Biggest Study : 200 Recruiters LinkedIn Profile

It’s time to announce the results.

For those who missed the previous post, here is the link : http://goo.gl/51jFj0

This includes the reason for this study of 200 Recruiters LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

Recruiters_Profile

So now that you are aware of the results, lets break the questions and understand the importance of it.

A) Out of 200 Recruiters, 27% have a LinkedIn Premium Profile. So how does it matter!!!

PS: It’s not mandatory to have a Premium Account. Its optional.

– Premium Profile gives you 10 InMail credits per month to directly contact anyone on LinkedIn , even if you are not connected

– Premium Profile Discovers who’s interested in you Access the full list of people who viewed your profile in the last 90 days, so you can reach out or follow up.

PS: Companies can pick up their Social Brand Ambassadors and subscribe for a LinkedIn Premium Account for selected Recruiters 

B) Out of 200 Recruiters, 65% have not mentioned their Company / Careers Website on their LinkedIn Profile!!!

– This is super basic stuff. Helps candidates to go and apply for openings. PS: Please go ahead and add it on your Profile

– Helps in creating traffic on your companies Careers Page and helps candidates to visit your company website and know more about your company.

C) Only 20% Recruiters have shared their Twitter Handle on their LinkedIn Profile!!

– This means that 80% are not on Twitter.

– This blog might be useful for recruiters to try exploring Twitter at least once. Rest is up to their personal choice 🙂

D) 86% of Recruiters have not included companies PDF / Videos on their Profile.

Nowadays almost all companies are Digital Savvy and have some interesting Company Videos to showcase cos culture, fun, activities, leaders speech, awards, rewards etc.

– With the help of your recruiters you can showcase all these to the prospective candidates

E) 89% Recruiters have not shared Jobs / Openings in their Summary / Profile section

– This is surprising. Well, we as recruiters are always on the hunt to tap talent. We should not forget that candidates do visit our LinkedIn Profile.

– Ensure that you list the current job openings on your Summary / Profile Section. This will help prospective candidates to know what skills you are hiring.

F) 95% Recruiters don’t Blog

– I am not surprised by this result.

– But with LinkedIn coming up with Publishing Platform, it’s easy for Recruiters to start Blogging. Start Expressing, Start Sharing with your community. The more your share, the more you end up learning.

 So do you think that Recruiters are ignoring Social Branding!!! 

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. You can also share your views with me on @kunjal23 

Regards

Rambling Recruiter

Biggest Study – 200 Recruiters LinkedIn Profile

It’s time to test the Recruiters as the previous Blog was a test for 200 CXO’s. I did get some interesting comments on Twitter, Facebook and LinkedIn after the Blog was published. Some were of the opinion that CXO’s are not expected to have a complete LinkedIn Profile. Why do they need to even put their companies Website on their Profile. Why share companies PDF / Videos etc on their own Profile. And on and on and on. Well, they have a right to share their views and I welcome those. In fact such comments help me to work even harder to showcase the reasons why all this is important. 

To take this study one step ahead, I wanted to look at Recruiters LinkedIn Profiles. We all consider them as Gate Keepers that help to tap and find talent. Recruiters are the first set of people with whom candidates interact. It’s like a make or break point for candidates. Companies can’t grow without Business and to ensure that business runs, they need talent. And this is where recruiters come in to provide the talent.

Okay, enough of praising the recruiters 🙂 But this was needed. As companies have realized (Not all, but some) that recruitment can is not longer a Support function, it’s a strategic function. So moving on with the study of 200 Recruiters LinkedIn Profile, I did wanted to evaluate them on certain parameters such as:Hiring

Objective:

No Jargon, No Gyan. Just wanted to find out if Recruiters are Managing or Ignoring Social Branding!!

Study Methodology:

200 Recruiters from diverse companies, spanning in size from startups to Fortune 500 companies were the base for this study. LinkedIn was the preferred channel for this study.

Questions that were studied:

– Do Recruiters have a LinkedIn Premium Profile!!

– Have Recruiters included their companies Website / Careers Website!!

– Have Recruiters synced / shared their Twitter Handle!!!

– Do these Recruiters include their companies Video / PDF on their Profile!!

– Have they shared Jobs / Openings in their Summary / Profile Section on LinkedIn!!

– Do Recruiters Blog!! Have they mentioned their Blog on their LinkedIn Profile!!

Looking for results!!! Well, before that, would like to know your views on the set of questions that were set for this study. Are your Recruiters Ignoring Social Branding!!! Have you covered the following key points that represent your company’s brand on LinkedIn? Is it important for Recruiters to include these points on their LinkedIn Profile!!!

Share your views by using #RecruitersBranding on Twitter. The study results of 200 Recruiters will be soon shared here. So keep watching this space.

Regards

Rambling Recruiter

The Results are OUT!!! Are CXO’s Ignoring Social Branding!!!

It’s time to announce the results. For those who missed the previous post, here is the link : http://goo.gl/Dz9IXu.

This includes the reason for this study of 200 CXO’s LinkedIn Profile. It also includes the methodology that was considered for this study.

So are you ready???

CXO_InfographicSo are you surprised? Well some of you may be surprised with the results of this question – Have they included their companies Website / Careers Website!! 82% did not. You might wonder what’s a big deal, right? Well they are considered as Leaders and set examples. So ideally they should lead by examples.

Same is the case with including Company PDF / Videos on their Profile. They represent the company on-line, and  I guess most of the companies do have a YouTube Channel. So it makes more sense to also include those on their LinkedIn Profile.

Was also surprised with the % of CXO’s not having Twitter or Blogs on their LinkedIn Profile.These 2 are very powerful platform for them to engage with their followers, potential Stakeholders, Clients and Candidates too.

So do you think that CXO’s are ignoring Social Branding!!!

PS: It does take only few mins to include all of this on your LinkedIn Profile. And also requires some passion towards the company that you are working aka representing.

Would be keen to know your take on the study and the results. Share your views by using #CXOsBranding on Twitter.

Regards

Rambling Recruiter

Importance of Facebook Recruiting!!

Candy Crush!! Photos!!! Like!!

There is more to Facebook than what we all think. Everyone is one Facebook, Yes almost everyone. Let’s take a look at some data:

  • Facebook has more profiles than Any Job Portal and LinkedIn too.

  • Facebook has around 1.3 + billion accounts. This is where many say “So what’s in it for me”

  • Well, 108+ million People in India are on Facebook

  • Mumbai has 6+ million / Delhi 8+ million, Pune 3.6 million, Bangalore 4.4 million, Ahmedabad 1.4 million users

So after this data, would like to ask recruiters “Are you searching candidates via Facebook” If yes, great, if no – its never too late…start it 🙂

Following is a video that talks about Importance of Facebook Recruiting!! This show is done by Rakshita Dwivedi. Looking forward to your views on how you are using Facebook for Hiring.

Regards

Rambling Recruiter

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