How can HR folks leverage GIF’s to communicate with candidates?

#DIDYOUKNOW : The Graphics Interchange Format, better known by its acronym GIF (/dʒɪf/ JIF or /ɡɪf/ GHIF), is a bitmap image format that was developed by a team at the bulletin board service (BBS) provider CompuServe led by American computer scientist Steve Wilhite on June 15, 1987. It has since come into widespread usage on the World Wide Web due to its wide support and portability.

No doubt they are popular, no doubt we use it regularly while communicating with our friends. Recently my friend Ashish Peshave tweeted that LinkedIn has added GIF in the message box. Hence thought of writing this blog post. Thanks Buddy for the news 🙂

GIF!

So coming back to the question… can HR folks leverage GIF’s to communicate with candidates? You might think “Why on earth would a candidates like to see a GIF from HR?” Time to walk the talk. Out Hiring Champs at Tieto have created a series of GIF’s around various Domains that they are hiring for. Hence these creative GIF’s were shared with the prospective candidates and also on Corporate Social Media Channels. And guess what; also to the once which have been offered. Yes, you read it right. Offered Candidates.

The Impact: Most of them replied back thanking the recruiter for sharing information about the areas, domains, skills etc they will be working on. This helped them to also share it with their friends who were working on similar domain/ skills.

Advantage:

  • Short Duration has a positive impact – 20 – 30 seconds
  • Easy to share (Not a heavy file)
  • Can be shared via Whatsapp (Biggest advantage)

So, can HR folks leverage GIF’s? The straight answer is YES. This is just one of the example of how GIF’s can be leveraged by HR folks. Here are few more examples:

  • A GIF can be sent to Drop Out Candidates
  • Alumni (Ex- Employees)
  • Prospective Candidates
  • Thank you note to walk-in candidates
  • Key HR policies to be converted in GIF’s for employees / external candidates
  • And the list is endless…..

It all depends how who and what messaging you want to convey via GIF’s.

Here are the few GIF’s for external communication:

Do you want to work with a company that both challenges and cares? https://goo.gl/nEUnSi

Tieto is the leading healthcare and welfare IT provider in the Nordics, with over 40 years of Nordic well-being expertise : https://goo.gl/73rdRL

#DidYouKnow Tieto is #1 cloud service provider in the Nordics : https://goo.gl/rGHcNN

Looking forward to your views around probably a new way to communicate. What say?

Regards

Rambling Recruiter

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About ramblingrecruiter

A student of Social Media, Social Hiring, Employer Branding and Employee Branding.

Posted on May 2, 2018, in Rambling Recruiter and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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