Data!! Well, that’s want everyone wants before you even speak 🙂
So here we go. This is a small exercise to showcase “Social Media” presence of Pharma Companies.
PS: Before you jump to any conclusion, let’s take a pause and understand that the Objective is to showcase the HUGE OPPORTUNITY that Pharma companies have in the space of “Social Media”
One thing is clear that they do have good presence on various social channels, and have Likes and Followers. But still something is missing. There is a lot of talk of millennials joining the workforce, their expectations, their aspirations etc. They are even more social (Online) that the management, the leaders and managers. Hence it’s a big opportunity for Pharma companies to have a Social Strategy which is focused on engaging, connecting and tapping the future talent.
Companies must ideally have a dedicate team which only focuses on these Corporate Social Channels. Some do outsource such activities, which is still fine. As long as it does help companies remain active on Social Channels and remain connected with their followers. Here is one small example of where to get it started : https://goo.gl/qx99eU
So, hope this data did help 🙂 (We are so so obsessed with data, that nothing moves without it, not even basic things)
What are you waiting for? Go ahead and get it going. Social Media is an amazing place to leverage your Social Strategies. Go ahead, create some amazing content and campaigns to attract your potential talent.