It’s time to test the Recruiters as the previous Blog was a test for 200 CXO’s. I did get some interesting comments on Twitter, Facebook and LinkedIn after the Blog was published. Some were of the opinion that CXO’s are not expected to have a complete LinkedIn Profile. Why do they need to even put their companies Website on their Profile. Why share companies PDF / Videos etc on their own Profile. And on and on and on. Well, they have a right to share their views and I welcome those. In fact such comments help me to work even harder to showcase the reasons why all this is important.
To take this study one step ahead, I wanted to look at Recruiters LinkedIn Profiles. We all consider them as Gate Keepers that help to tap and find talent. Recruiters are the first set of people with whom candidates interact. It’s like a make or break point for candidates. Companies can’t grow without Business and to ensure that business runs, they need talent. And this is where recruiters come in to provide the talent.
Okay, enough of praising the recruiters 🙂 But this was needed. As companies have realized (Not all, but some) that recruitment can is not longer a Support function, it’s a strategic function. So moving on with the study of 200 Recruiters LinkedIn Profile, I did wanted to evaluate them on certain parameters such as:
No Jargon, No Gyan. Just wanted to find out if Recruiters are Managing or Ignoring Social Branding!!
200 Recruiters from diverse companies, spanning in size from startups to Fortune 500 companies were the base for this study. LinkedIn was the preferred channel for this study.
Questions that were studied:
– Do Recruiters have a LinkedIn Premium Profile!!
– Have Recruiters included their companies Website / Careers Website!!
– Have Recruiters synced / shared their Twitter Handle!!!
– Do these Recruiters include their companies Video / PDF on their Profile!!
– Have they shared Jobs / Openings in their Summary / Profile Section on LinkedIn!!
– Do Recruiters Blog!! Have they mentioned their Blog on their LinkedIn Profile!!
Looking for results!!! Well, before that, would like to know your views on the set of questions that were set for this study. Are your Recruiters Ignoring Social Branding!!! Have you covered the following key points that represent your company’s brand on LinkedIn? Is it important for Recruiters to include these points on their LinkedIn Profile!!!
Share your views by using #RecruitersBranding on Twitter. The study results of 200 Recruiters will be soon shared here. So keep watching this space.