Your Company has a Facebook Page! Twitter Handle! LinkedIn Company Page! If your answer is YES, then the following question is for you. Have you identified your Social Media Ambassadors!! Who are they? Where do they work? Loads of Questions, right. Let’s make it easy. Now a days almost every company is on LinkedIn, Facebook and Twitter. They would like to increase their presence and increase their followers on Social Media Channels. Nothing wrong in that. They are all trying hard to build their social network. But are they forgetting something?
Yes you guessed it right. They missing out on their very own Brand Ambassadors on Social Media. Every company has a set of Social Media Ambassadors who have good amount of followers and are great influencer’s within their network. Yes, you read it right, every company has such employees. So have companies tried to identify them and make the most of their network? Well, some have, but most are still clueless about where they are and how to encourage them to promote their own company on Social Media Channels.
It it one thing to create a Company Twitter Account and other thing to promote it. Do you know how many in your company are on Twitter? I bet most of them will not have an answer. It’s important to build your internal network first and encourage your employees to embrace such powerful social channels. Companies need to train them, engage them and nurture them to use Social Channels. Then they need to identify top influencer’s from them and slowly develop them into their Social Media Ambassadors.
Companies have also created multiple Facebook Pages, but are these pages talking to each other? Are they even following each other? In this case too, companies must promote their Facebook Pages Internally and then encourage them to share relevant content within their networks. As every employee has his/her strong network on social channels. And companies must make the most of it.
LinkedIn is a channel where we by default mention our Company name and our designation. So is there a way we can ask all our employees on LinkedIn to share important links in their company sections, add videos, careers website url’s on their profile? Companies must realize that charity begins at home. In other word, promotion begins from internal networks and then one can go all out externally.
So have you identified your Social Media Ambassadors?
Looking forward to your views on the following topic.