What’s this buzz about Pinterest?? I’ve been hearing and am sure even you too have been hearing a lot of news throughout the industry on this new social sharing site. All of our reaction to this news is – Oh No!! Another Social Networking Tool!!! Well, you are absolutely right in saying that it’s another Social Networking Tool, but then its Different ;). So, getting into the details of it- what is Pinterest all about? Is it worth using? Is it here to stay for a longer duration? Who should use it? How to use it? And anxiety continues…Hang on, you will surely get all the answers to these questions (Almost All). Here we go..
In simple terms, Pinterest is a virtual pinboard.Remember during our school/college days we use to have notice boards where most important and interesting information was pinned. Even today we Pin “good reads” or another interesting stuff to our office board, so with similar concept is – Pinterest, a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting”.
Users of Pinterest are incharged of themed image boards, populating them with media found online using the “Pin It” button, or uploaded from their computer.Each such item of media is known as a “pin,” and can be a picture, a video, a discussion, or a monetary gift. Pins can be grouped into “boards,” which are sets of pins created on a given topic. Pinterest can be accessed by adding the “pin it” button to the desktop bookmark bar, “follow me” and “pin it” button added to personal website or blog pages. Pinterest makes it really easy to add content, either through smart phone apps, Internet browser extensions or, of course manually on the Pinterest website.
Now the question arises how can Companies use it to Brand themselves or their Products.
– You can mention about your company’s products / Services can also talk about your Leadership Team or Fun corner. All you have to do is copy the web link of the desired page and enter the details. The advantage is that you don’t have to worry about the content, as the company website already has all the details.
– Another way to promote your company is to highlight the various achievement of your organization with respect to awards/patents/Media News and also your project “Employee Speaks” section. Most of the companies use this space to project their employees (past/present) and share their experience working with the organization.
– Recruiters can also take advantage of this new platform to promote Job Opening of their organization. All they have to do is give the link of Career Page and hope to get some traffic via Pinterest. It is potentially a brilliant way of engaging both existing and potential employees.
Most of us have no dearth of knowledge sharing on Social Recruiting, but it’s always worth exploring newest tool as an addition to your existing social recruiting tools. End of the day, none of us get 100% success using any new tool right away but with time comes success and challenges. I Still remember those days when people used to say “Are you Crazy, You cannot recruit via Facebook and Twitter”. But this is not the case anymore. It completely depends on how you plan to use it and also how well you execute it as part of your social networking tools. Also, in my opinion, it’s too early to judge its success or Failure, but it’s surely here to make you think and tempt you to use it.
Did I mention “Pinterest is driving more traffic than Google+, YouTube and LinkedIn Combined” Worth a shot right…..
Looking forward to your views on this latest tool. Hope to see you on Pinterest.
You can follow me on Pinerest – http://pinterest.com/kunjal13/
Happy Pinning 😉